Influencer Performance Manager - Manchester, United Kingdom - Exact Search UK Limited

Tom O´Connor

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Tom O´Connor

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Description

RESPONSIBILITIES AND DUTIES:


  • Research and identify relevant influencers with a focus on our key territories.
  • Build and manage influencer partnerships from conception to execution against
set budgets, including negotiating deliverables, contracts etc.

  • Ensure a flawless experience between influencers and the brand.
  • Report on influencer performance on a monthly basis including gifting, affiliates,
retainers and paid collaborations.

  • Manage gifting and regional budgets with the support of the Marketing Manager
& Digital Marketing Director.

  • Scale our TikTok Influencer presence and drive revenue through affiliates on the
TikTok Shop - Important to have a proven track record of success within the

TikTok Affiliate platform.

  • Oversee our Senior Influencer Executive's workload to make sure we are aligned
on key focuses.

  • Work collaboratively with the wider team suggesting creative influencer marketing
opportunities such as events, collaborations, etc.

  • Keep up to date with our competitors' latest influencer marketing activity.
  • Ensure all gifting/send outs are placed in a timely manner and a fresh monthly
send out sheet is made and in progress a few weeks before the month starts

alongside our Senior Influencer Executive.

  • For new launches and special collaborations you will manage the outreach and
gifting of new and current influencers to make sure they are staying up to date

with our latest lines and are sharing them with their followers alongside our

Senior Influencer Executive.

  • Work together with the wider Social & Digital Marketing team to repurpose UGC
across channels.

  • Track and log influencer coverage on social media alongside our Senior
Influencer Executive.

  • Making sure the influencer database is always up to date with the latest contact
and addresses for our influencers to ensure we are always sending to the right

place alongside our Senior Influencer Executive.

  • You will be a direct contact for our retainers, making sure that you are keeping
watch of contract end dates so we can refresh or move on with new retainers in a

timely manner. Always checking they have all the products they need to fulfil their

duties as ambassadors and making sure they are hitting their individual targets

for posts and support.

  • Constantly monitoring our active affiliates and seeking new potential influencers
to become affiliates for the brand. Checking in regularly with those who are not

performing well and notifying the wider team if their code needs to be removed.

  • Handling influencer invoices with the finance department and that they are paid
within the contracted dates.

  • Support the Social Team with their tasks if extra resources are needed.

YOU WILL BE:


  • 3 years experience in a managerial position
  • Confident with the TikTok Shop Affiliate Platform.
  • Excellent at reporting and highlighting key areas for growth & improvement.
  • Creative and a forward thinker with your finger on the pulse of the latest influencer
trends.

  • Comfortable at working autonomously and can manage yours & your team's workload.
  • Confident with presenting to senior management.
  • Data driven
  • Obsessed with all things beauty.

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