Lead Marketing Content Strategist/writer - London, United Kingdom - JPMorgan Chase Bank, N.A.

JPMorgan Chase Bank, N.A.

Verified Company

London, United Kingdom

2 weeks ago

Posted by:

Tom O´Connor

beBee Recruiter

Description

The work
Muse, our upgraded design system, offers guidance and off-the-shelf solutions for designers, developers and writers. It speeds the build of websites and apps web that incorporate best-of-breed interactions, visual design and content.

Muse also helps the Bank deliver cohesive, ADA-compliant experiences across organizational boundaries, products and channels.

With ambitious plans to build a new site for internal and external audiences, we need a marketing expert to promote the design system through multiple channels.

Responsibilities:

Own and implement the marketing content strategy for the internal and external versions of Muse.
Write marketing content, education pages, case studies, communications, etc.
Own the content style guide.
Integrate technical content written by others into the site.
Edit the writing of others.
Drive best practices and consistency.
Evangelize content standards.
Evaluate and audit existing marketing content.
Provide insights for improving the overall content experience.

Essential content strategy experience/understanding:

Excellent writing, editing and proofreading skills.
Ability to understand and translate strategy into deliverable projects.
Content experiences with websites and apps.
Adherence to brand and style book guidelines.
Experience in editing content from many contributors into a consistent voice and tone.
Digital publishing processes.

Essential UX experience/understanding

Digital user experience
Ability to learn technical concepts (e.g., design theory, design systems)

Preferred experience

B2B financial services content
AP Stylebook

Our group
We're Digital Experience Design (DXD)-an award-winning team, recognized for its accomplishments in design and innovation.

Our group is global, with over 200 product designers, UX researchers, service designers, content strategists, creative technologists and other specialists.

We partner with business, product, and technology stakeholders across J.P.

Morgan's Corporate & Investment Bank (CIB) to create world-class fintech products and non-digital solutions that drive engagement, increase client satisfaction and delight users.

Leveraging the latest techniques and technology, we develop a comprehensive understanding of user needs and desired outcomes-and deliver on them.

Simply put, we create solutions that are better by design.

J.P.

Morgan is a global leader in financial services, providing strategic advice and products to the world's most prominent corporations, governments, wealthy individuals and institutional investors.

Our first-class business in a first-class way approach to serving clients drives everything we do. We strive to build trusted, long-term partnerships to help our clients achieve their business objectives.

We recognize that our people are our strength and the diverse talents they bring to our global workforce are directly linked to our success.

We are an equal opportunity employer and place a high value on diversity and inclusion at our company.

We do not discriminate on the basis of any protected attribute, including race, religion, color, national origin, gender, sexual orientation, gender identity, gender expression, age, marital or veteran status, pregnancy or disability, or any other basis protected under applicable law.

In accordance with applicable law, we make reasonable accommodations for applicants' and employees' religious practices and beliefs, as well as any mental health or physical disability needs.