Head of Growth - Oxford, United Kingdom - Oxford University Press

Oxford University Press
Oxford University Press
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Oxford, United Kingdom

2 weeks ago

Tom O´Connor

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Tom O´Connor

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Description
We are the world's largest university press.

We have both a worldwide reach and a personal understanding of local needs, partnering on the ground to adapt publications and resources to meet the individual needs of communities, societies, and countries.

We partner with researchers, educators, and technology partners to stay ahead of the changing ways people around the world are accessing and sharing knowledge.

With a presence in more than 50 countries and millions of customers around the world, an idea launched at OUP can have global impact.


Oxford Languages, a department of Oxford University Press, is the world's leading dictionary publisher as well as being at the forefront of language technology innovations.

Oxford Languages delivers a range of language data products and services in over 60 languages, including bespoke lexical datasets, self-service APIs, and our flagship Oxford English Dictionary (OED).


Our partnerships with leading academic institutions, enterprising start-ups, and technology giants have embedded this content at the cutting-edge of language research and global communications.

Oxford Languages content powers education technology products, search engines, and "back-end" (non-display) purposes such as Natural Language Processing (NLP).


ABOUT THE ROLE


We are seeking an experienced and strategic Head of Growth to lead our B2B marketing strategies that will drive the growth of Oxford Languages' licensing business.

This role will lead a team to strategically plan and execute marketing strategies that resonate with businesses and drive revenue growth.

You will support the delivery of Oxford Languages' revenue goals and strategic objectives, as well as positioning Oxford Languages as a major player in the language data market.


Duties of the role will include:

  • B2B

Marketing Strategy:
Develop and execute a comprehensive B2B growth marketing strategy aligned with Oxford Languages' business goals and objectives.

  • Brand Development and Management: Define and maintain Oxford Languages' brand identity, ensuring consistency across all marketing materials and touchpoints.
  • Team Leadership and Development: Lead a highperforming team of marketing professionals. Provide guidance, feedback, and professional development opportunities to team members.
  • Lead Generation and

Customer Acquisition Campaigns:

Oversee the creation of compelling marketing campaigns to promote licensing opportunities, build brand awareness, and convert our prospects into customers.


  • Content Marketing: Lead the development of B2Bfocused content, including blog posts, whitepapers, case studies, webinars, videos, and more.
  • Collaboration with

Internal Teams:

Work closely with the sales and product teams to align marketing strategies with product launches, sales cycles, and customer needs.


  • Market Research and

Competitor Analysis:
Stay up-to-date on industry trends and conduct market research to identify emerging opportunities and threats.

  • Data Analytics and Reporting: Analyze data to measure marketing performance, track KPIs, and make datadriven decisions.
We operate a hybrid working policy that requires a minimum of 2 days per week in the Oxford office.


ABOUT YOU

  • Proven experience as a marketing leader in a senior marketing role.
  • Strong leadership and team management skills, with the ability to inspire and develop a high performing team.
  • Deep understanding of B2B marketing strategies, including lead generation, accountbased marketing, and content marketing.
  • Excellent strategic thinking, problemsolving, and collaboration skills, with the ability to build strong relationships with stakeholders
  • Proven ability to develop and execute marketing strategies that drive brand awareness and lead generation.
  • Experience working in language data and services considered a plus.

BENEFITS
We care about work/life balance here at OUP.

With this in mind we offer 25 days' holiday that rises with service, plus bank holidays and Christmas closure (3-days) and a 35-hour working week.

We are open to discussing flexibility in respect to working patterns, dependent on role. We also have a great variety of active employee networks and societies.


We help make your money go further by contributing to your pension up to 12%, offering loans and savings schemes through our partnership with Salary Finance, in addition to travel to work schemes and access to a wide range of local discounts.

This role comes with the added benefit of private medical insurance and a discretionary annual management bonus.

Please see our Rewards and Recognition page for more information.


QUERIES

  • Division:Academic
  • Department:GA Dictionaries
Closing Date:7 March 2024- Salary:Dependent on skills and experience- Location:OUP UK - Oxford- Postcode:OX2 6DP- Full Time /

Part Time:
Full Time- Ref:4191
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