Creative Trafficking Specialist - London, United Kingdom - Warner Bros. Discovery

Warner Bros. Discovery
Warner Bros. Discovery
Verified Company
London, United Kingdom

1 month ago

Tom O´Connor

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Tom O´Connor

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Description

_Every great story has a new beginning, and yours starts here._

_ Welcome to Warner Bros. Discoverythe stuff dreams are made of._

Who We Are


When we say, "the stuff dreams are made of," we're not just referring to the world of wizards, dragons and superheroes, or even to the wonders of Planet Earth.

Behind WBD's vast portfolio of iconic content and beloved brands, are the _storytellers_ bringing our characters to life, the_ creators_ bringing them to your living rooms and the _dreamers_ creating what's next


From brilliant creatives, to technology trailblazers, across the globe, WBD offers career defining opportunities, thoughtfully curated benefits, and the tools to explore and grow into your best selves.

Here you are supported, here you are celebrated, here you can thrive.


Your New Role

Warner Bros.
Discovery seeks a Creative Trafficking Specialist for the Subscriber Acquisition Marketing team. This role will be responsible for trafficking our feeds for Sports & Entertainment.

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Digital Creative Optimisation is a part of our standard processes in terms of handling assets and to enable scaling and efficiency via feeds.

In this role you are part of a central Acquisition team, collaborating with a large number of teams on global level including Creative Services, In-House Media Investment, Brand Marketing, Data Science, Product, Tech and

Content Experience. You will report directly to the Manager, Digital Growth for Direct to Consumer.

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Your Role Accountabilities

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Monitor and maintain essential documents (specs, process, workflow, best practice, taxonomy)

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Work closely with Creative team/Acquisition Team/Global buying team to populate the feed partner (bringing the creative work together on the platform)

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Manage the Media Drive & Smartly Library housing all creative files for trafficking

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Quality Control assets for specs, correct dimensions and file formats

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Generate file naming conventions essential for performance measurement

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Traffic and deliver final files to automation platform or media team

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Confirm campaign launch has gone live

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Troubleshooting

Skills and Experience
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Relevant work experience

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Hands-on with a proactive, can-do attitude

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Knowledge of all types of digital creative assets: specs, best practice, creative guidelines

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Experience in Dynamic creative optimization tools such as Smartly, Google Web Designer and dynamic creative optimization and feed management (preferred)

How We Get Things Done
**The Legal Bits
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