Digital Marketing Coordinator - Swindon, United Kingdom - Rocking Zebra
Description
Digital Marketing CoordinatorOutskirts Swindon (hybrid working)
£24,000 - £26,000
- Join a pioneering industry leader with a worldwide reach
- Genuine career opportunities across the UK & overseas
- Opportunity for you to shape your own role
- Trending new era industry
Responsibilities
- Planning of enewletter b2b & b2c calendar for the year
- Creation of enewsletters for approval by line management
- Distribution of enewletters to relevant mailing lists
- Management of enewsletter lists
- Reporting on performance of enewsletters
- A/B testing
- Set up and manage automated workflows through enewsletter platform
- Grow enewsletter lists in line with set KPIs
Social media
- Strategically planning social media schedules for the year, across a variety of B2B and B2C platforms
- Utilising existing content
- Create detailed briefs and work closely with the Brand Design Lead to ensure consistency with content design
- Create compelling and engaging content across all platforms, including video, infographics, carousels, and live content
- Scheduling of content across all channels
- Grow channels in line with set KPIs
- Support the Digital Marketing Manager in the creation and implementation of the social media strategy for the year
- Work alongside the Digital Marketing Manager to supply content for our paid ads
- Making recommendations of content suitable for boosting
- Monitor and report on organic and paid social media activity
- Stay on top of trends and platform updates
Websites
- Product updates, including descriptions, images, prices and NPD
- Planning of banner schedule
- Updating content across various platforms custom CMS and Shopify
- Reporting on organic and paid website performance in line with set KPIs using Google Analytics
- Work with the Digital Marketing Manager and PPC agency to create purposeful ads
- Support the Digital Marketing Manager in on going website development
- Writing blogs with great SEO practices and uploading to website
- Monitoring websites for any issues
- Always considering how we can improve the customer journey
Other
- Build, plan and implement the overall digital marketing strategy alongside the Digital Marketing Manager
- Conduct market and competitor research
- Make recommendations and put forward ideas on how the company can better utilise digital
- Contribute content ideas for the overall content strategy for the year
- Occasional support for event management (includes occasional travel)
- Attending events/creation content days
- Supporting all other departments in any queries they may have relating to digital
Essential
- 23 years' experience in a marketing role
- Creative energy
- Confident to be a 'face' on our social media channels
- Experience using graphic design tools for social media posts, such as Photoshop or Canva
- Copy writing for website
- Basic video editing skills for Reels and TikToks
- Confident working independently as well as part of a team
- Ability to work to tight deadlines
- Knowledge of Microsoft Office Suite, particularly Word, Excel, and PowerPoint
- Willingness to learn and develop
Send your CV to us or call for more information on
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