Head of Marketing - London, United Kingdom - Bally's Interactive

Bally's Interactive
Bally's Interactive
Verified Company
London, United Kingdom

3 weeks ago

Tom O´Connor

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Tom O´Connor

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Description

Head of Marketing:


Are you a leader that thrives on creating a strategy to drive growth?:


Are you passionate about marketing?:


Who we are:


Bally's Interactive is the digital arm of one of the world's leading entertainment providers, with tens of millions of players across the globe and an unmatched ecosystem of products spanning across the sports betting, iGaming and free-to-play.

Our brands and sites include market movers and shakers like Jackpotjoy, Bally Bet, Vera&John, Virgin Casino and many more.

We make our mark by embracing the diversity of our global team, challenging ourselves, and striving to make a difference for our players.


Well, what about the team?:


The purpose of Venture is to:
Take ownership and provide leadership for the end-to-end strategy for 3-4 ventures. Develop a plan with clear strategies for growth.

Define and own the brand strategy and lead a cross functional working group to deliver the commercial results for the venture.

You will also ensure a powerful and consistent end to end customer experience.

***:
So, what will you be doing?:

  • Developing a venture plan with clear strategies for growth
  • Working with key stakeholders to ensure an acquisition, retention and usage plan is embedded and connected.
  • Driving the growth agenda of the Marketing & Operations Teams
  • Defining and owning the ventures' brand strategy
  • Reacting and finding solutions to performance gaps and to take advantage of commercial growth opportunities
  • Delivering a customer experience that is true to both the venture plan and brand strategy
  • Working with the internal design team team to develop a digital first creative platform for our ventures

And what are we looking for?:

  • Be a commercial marketer who understands the commercials that drive revenue and profit.
  • Be experienced in developing strategies for commercial and customer growth
  • Be very comfortable with numbers and analysing and tracking results
  • Be able to use insights intensely to fuel strategy and measure success
  • Have a good understanding of all marketing levers including; CRM, Product, Comm
  • Have worked in digital businesses and knows how to move the needle in that environment

This is what you'll get:

Different benefits packages are tailored to fit each location, but here's a taste of what may be on offer

  • Annual leave
  • Annual bonus
  • Pension plan
  • Health insurance
  • Company share scheme
  • Volunteering days
  • Home office allowance
  • Wellness or Gym allowance

DNA / Values:

At Bally's Interactive, we are driven by a set of core values that we like to call our DNA. We strive to embody our DNA and keep them at the heart of everything we do

We are
Always Ready to embrace change, adapt, and do what it takes to delight our customers.

We believe that
You Make the Difference, which is what gives our players the best experience and keeps them coming back.

We are
All One Team, looking out for each other, respecting diversity while connecting through a common purpose.

Our teams are
Learning Every Day by showing constant curiosity and the drive to learn from successes, mistakes, new experiences, and the people around us.

At Bally's we
Love to Lead by thinking differently, seeking innovation, and always looking for ways to raise our game.


Equal Opportunities:

At Bally's Interactive, we are committed to promoting equal opportunities in employment and working conditions.


Diversity, Equity and Inclusion are important to us, and we encourage a culture where everyone can be themselves at work.

We believe passionately that employing a diverse workforce is central to our success, this is our superpower.
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