Senior Marketing Manager - London, United Kingdom - EMR

EMR

Verified Company

London, United Kingdom

2 weeks ago

Posted by:

Tom O´Connor

beBee Recruiter

Description

A global consumer finance provider is seeking a Senior Marketing Manager to develop and implement strategic B2C marketing acquisition and retention campaigns.

This role is a 12-month FTC.

Responsibilities:

Deliver and execute the B2C marketing strategy and implement digital B2C marketing (acquisition & retention), PR, video content, product and market analysis, literature, presentations, digital and social
Support Head of Channel Marketing (UK B2C) & Senior Marketing Manager in manging relationships with a number of Investment Trust boards
Optimise marketing initiatives to ensure effective ROI on all campaigns, with focus on digital activity
Without exception, ensure all regulatory requirements and internal guidelines / processes are adhered to
Support development and effectively execute the marketing strategy for the relevant business area
Responsible for supporting development and implementation of strategic and tactical marketing plans for all products sold through the relevant channel, including the launch of new products as required
Ensure all opportunities are maximised, including growing engagement with existing clients and attracting new clients
Effectively execute all marketing activities within agreed budget

Requirements:

-
Solid B2C consumer finance experience is essential

B2C insurance / B2C financial services:
Proven skills in implementing a B2C marketing strategy:
Sound knowledge of marketing including promotions and communications
(relevant to the Direct/B2C channel):
Good knowledge of retail investment management / savings industry preferred
Experience in PPC, SEO, and Social Media.
Experienced campaign manager, leading from agency briefing through to execution, delivery, reporting and postcampaign analysis
Web analytics tools (Google/Adobe Analytics)

**_£70-80,000 - Basic Salary + Excellent Benefits_