Social Creative - London, United Kingdom - Hogarth Worldwide
Description
Hogarth is the Global Content Experience Company.Part of WPP, Hogarth partners with one in every two of the world's top 100 brands including Coca-Cola, Ford, Rolex, Nestlé, Mondelez and Dyson.
With a breadth of experience across an extensive range of sectors, Hogarth offers the unrivaled ability to deliver relevant, engaging, and measurable content across all channels and media - both established and emerging.
The number of channels at our fingertips; the need for speed; and the drive for mass personalisation, all mean that brands need different solutions.
Our global team of over 6,000 craft and technology experts brings together creative, production and innovation to help clients navigate this exciting and ever-changing world of today's content experience.
A Hybrid working model
Now offices are fully open we have embraced a hybrid working model, which allows our employees to split their time between the office and other locations, something we hope will provide everyone much more flexibility to their working week.
The expectation is that working life at Hogarth will involve working from the office for about 60% of the time for most people.
Please speak to the Talent Acquisition team to find out more information.About Kraft Heinz & The Kitchen
The Kraft Heinz Company produces some of the world's most recognisable food products, and billions of people have grown up with its famous brands.
Developing social and digital content at the speed of culture, The Kitchen is expanding rapidly and currently operates from the UK, Italy, Spain, Germany, the Netherlands, Australia, Indonesia, Brazil and China.
To take that growth even further, we're looking for someone who is as excited by the Kraft Heinz legacy as we are and wants to take their career to the next level.
What does a Social Creative do at The Kitchen?**As our onsite Social Creative, you'll conceptualise and produce engaging, thumb-stopping TikToks, reels and social assets for Heinz UK. Collaborating closely with the Sr. Social Media Manager and Content Strategist, you'll lead the development of our social creative, ideating social-first concepts, overseeing a pool of content creators, and using your expertise of the platforms to develop creative that differentiates and propels the brands' online presence. You'll be based partially on-site (The Shard, London, UK) with the Kraft Heinz marketing team so need to be comfortable to work directly with client, and partially at home.
Responsibilities
- Lead the ideation of creative concepts and execution for the alwayson social and campaign activations
- Develop the endtoend creative, from initial creative concept, to storyboard, right through to final asset production, even producing & starring in your own TikToks on occasion
- Brief content creators across TikTok and Instagram, championing conceptual thinking and great creative, leading by example
- Create best in class social creative by adapting global tool kits & creative assets from external agency partners
- Utilise your knowledge of TikTok and shooting inplatform to create platformfirst, socially relevant content
- Undertake simple retouching and editing of your assets
- Responsible for Growth by creating compelling content that has consistent engagement
Requirements:
- Strong experience in Creative & Design, with a strong track record of producing TikToks and video assets across social channels that get attention
- Indepth knowledge of TikTok and Instagram capabilities, keeping your creative ideas ontrend and up to date with the platforms fastpaced innovations
- Strong presentation skills to confidently lead creative sessions, demonstrated ability of leading and managing teams to provide creative direction and coaching
- Socialnative perspective, thinking about the purpose of content and how to create engaging and performing assets
- A passion for all things food, and keeping up with the latest food trends, influencers, innovations, etc.
- Insideout knowledge of TikTok capabilities, best practices, community, trends & culture. Fluent in TikTok's newest features, as well as formats popular on the platform
- Technical knowledge of scripting, shooting and editing, comfortable appearing in front of the camera
The Package
- 25 days holiday, plus an extra day of leave for your Birthday
- 1 Volunteering day per year
- Private Medical Care (Bupa)
- Eye tests
- Life Assurance
- Pension Scheme
- Employee Assistance Programme
- WPP Group Discounts
- Travel Season Ticket Loan
- Cycle to Work Scheme
- Gym Discounts
- Mortgage Advice
Hogarth
Values
Heart and Soul:
We love what we do. We bring energy and enthusiasm to all our work. We push boundaries, we are never satisfied and always want to find a better way.
Hands on:
We don't wait for things to happen, we get on with it. We a
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