Head of Marketing - Welshpool, United Kingdom - Mash Group

Mash Group

Verified Company

Welshpool, United Kingdom

2 weeks ago

Posted by:

Tom O´Connor

beBee Recruiter

Description

Marketing and business development experience required

Full driving licence essential

Job Role

To have responsibility for developing, implementing and executing a strategic marketing plan for the entire organisation including all lines of business and brands in order to attract potential customers and retain existing ones.

Planning and promotion of the Company Products, Brand and Services, overseeing the marketing activities and brand awareness alongside leading a marketing team.

Overall playing a critical role in aligning creative direction with the company's strategic goals.

Responsibilities

Plan and execute a marketing strategy for the organisation and for new and existing products or services
Oversee the implementation of the marketing strategy
Develop a brand strategy
Set and administer an annual marketing budget
Create and manage a calendar of events such as webinars, events, and conferences
Guide the daytoday activities of the marketing team
Continually review changes to the market, consumer trends and the activities of competitors, adjusting the marketing plan if necessary
Provide tools and materials to enable the sales team to function effectively
Manage and refine the organisation's social media presence
Manage and measure marketing campaign costs
Report on the effectiveness of marketing campaigns using predetermined KPIs
Utilise data for marketing campaigns, interrogating the organisation's databases and external data
Identify new business opportunities
Conduct market research studies
Negotiate with media agencies and secure agreements on the production of promotional materials

General Duties

Work safely, consider the safety of others and work within the guidelines stated in the Company's Health and Safety Policy.
Ensure the security of all Company assets and data
Work flexibly, to accommodate learner requirements
To comply with the Company's Safeguarding policies at all times
To comply with the Company's Equality policies and legislation
To support the organisations core values
Attend any relevant training / personal development programmes

Knowledge, skills and abilities

Ability to challenge discrimination in all forms
Strong project management and people management skills.
Leadership and influence all aspects of professional proactive and effectively participating in and contributing to professional learning networks.
Ahead of data analysis ensuring trends are monitored alongside the positioning of competitors.
Ability to critically appraise own practice, and adapt it appropriately.
A car user would be essential as the postholder will be required to travel regularly on business