Direct Marketing Coordinator - London, United Kingdom - King's College London

King's College London

Verified Company

London, United Kingdom

2 weeks ago

Posted by:

Tom O´Connor

beBee Recruiter

Description

Job Description

We are looking for an enthusiastic and passionate fundraiser to join our Direct Marketing Team and be a part of growing the individual giving programmes for our hospital charities - Guy's & St Thomas' Charity, Evelina London Children's Charity and Guy's Cancer Charity.

The Direct Marketing team work on fundraising campaigns across direct mail, marketing, digital, face to face, SMS and telemarketing.

The role will help to plan, develop and implement direct marketing appeals and campaigns as part of an integrated donor acquisition, retention and development programme for the hospital charities.

You will be responsible for recruiting new donors, as well as steward, thank and help retain our current donors through appeals, impact reports and our supporter journey.

You will work closely with the Direct Marketing Manager and Officer on various campaigns, as well as lead on some of your own projects.

In Fundraising & Supporter Development we are committed to building a truly diverse workforce that reflects the communities served by our partners, recognising the range of benefits that we derive when colleagues bring experiences and perspectives from a range of backgrounds.

This post will be offered on an a fixed-term contract for 12 months

This is a full-time post

Key responsibilities

To help the Direct Marketing team reach its annual targets on income, donor retention and new donor acquisition
Project manage and deliver fundraising campaigns using multiple channels (including direct mail, telephone, door to door, digital, paid social, etc)
To support other activities across the Direct Marketing team including text giving, telephone fundraising and stewardship
To liaise with hospital stakeholders to ensure briefing and delivery of campaigns
Liaise with the department's Supporter Care and Gift Processing teams to ensure that all donors receive appropriate acknowledgement within agreed timescales, including midvalue and highlevel donors
Work closely with the Charity's Communications and Digital teams to find, create and share useful content for campaigns, as well as to ensure all work adheres to brand and digital guidelines
Network with direct marketing colleagues from similar organisations and gather learnings from the wider sector which can be implemented within the programme
Report, review and analyse all campaigns when complete to help inform future developments and maximise income and ROI
Be present at hospital sites and engage with potential supporters with other members of the fundraising team
The above list of responsibilities may not be exhaustive, and the post holder will be required to undertake such tasks and responsibilities as may reasonably be expected within the scope and grading of the post._

Skills, knowledge, and experience

Qualification/training

Educated to A-Level standard or equivalent
A degree or equivalent

Skills:

/knowledge

Able to prioritise and manage demanding workload and juggle multiple projects
Research, evaluation and evaluation methods
Knowledge of databases and data protection
Strong organisational and project management skills
Strong editorial, copy writing and proofreading skills
Management of freelancers and agency contacts
Understanding of the principles of marketing
Understanding of the processes involved with direct mail: design, print, production and mail
Understanding of UK charity sector, NHS and broad healthcare sector

Experience

Experience of working in an office environment
Experience of working in a fundraising or marketing environment
Experience of planning and implementing direct mail and marketing campaigns
Experience of digital fundraising
Experience of telephone and door to door fundraising
Experience of managing projects from conception to completion
Experience of writing or editing copy

Competencies

Ability to meet deadlines, work well under pressure and remain unfazed if priorities change
Ability to come up with creative solutions and motivate others
Organised and efficient planner
Strong team player as well as able to use own initiative
Ability to build relationships at every level, from patients through to senior hospital staff
Committed and enthusiastic
Diplomatic and tactful

Essential criteria

Experience of planning and delivering projects within budget and on time
Ability to prioritise and manage a demanding workload and multiple projects; with ability and willingness to adapt to changing workloads and priorities
Experience of briefing and managing a range of agencies and suppliers including digital, creative, media, data and print
Experience of managing and delivering a broad variety of direct marketing activities, including digital and print, from conception to completion, and of measuring and analysing results to ensure continuous improvement and innovation
Willingness to build strong relationships across our department and w