Marketing Executive - Colchester, United Kingdom - Caring Homes Group

Caring Homes Group

Verified Company

Colchester, United Kingdom

3 weeks ago

Posted by:

Tom O´Connor

beBee Recruiter

Description

Based in Colchester
40 Hours per week
Up to £32K + Benefits

We are proud to be rated as Good by CQC for all Care homes in our portfolio and look to moving this performance within our future strategy to Outstanding, benefitting our homes and residents.

Responsibilities:

Work with the Sales Team and Home Managers to ensure each home has an annual sales and marketing activity plan
Work with the Sales Team and Home Managers to ensure a programme of events is devised, promoted and implemented in each care home to drive new enquiries
Support Home Managers to implement local marketing activity in line with the homes' annual plans
Ensure that all care homes have appropriate marketing collatera
Liaise with external agencies to deliver advertising campaigns
Develop content for Caring Homes-owned channels, including websites and social media

Proactively review and update the content for each of the homes on the website, in external directories and on Google.

Understand customer needs and wants and the competitive landscape
Assist the Head of Marketing in the creation and production of marketing reports
Support on photoshoots

Have a good understanding of the legal and regulatory frameworks that exist and the impacts that inspections can have on marketing.

Key Skills:

Excellent communication skills
Time management skills
Ability to prioritise work-load
Creative thinker
Strong proofreading skills and attention to detail
Proficient in MS Office
Confident on the telephone and meeting people face-to-face
Must be a proficient user of Microsoft Office including PowerPoint and particularly Excel
Must have experience of, and be familiar with, digital software platforms such as CRM systems, e-Marketing platforms and social media platforms

Caring Homes

We are, one of the UK's leading providers of nursing, residential and dementia care.

We have many homes in beautiful locations nationwide and deliver a high standard of service resulting in a Good CQC ratings for all our homes.

We know that genuine care is delivered by passionate people who go above and beyond to help every resident live life to the full.

The life of every resident we proudly care for is extraordinary, rich in history and unique life stories.

We want the person to join us to continue with this journey and move our rating to Outstanding to deliver a service for our residents and people recognising the hard work they deliver daily.

To apply

If you have a genuine passion for people and pride yourself in going above and beyond to develop our reputation, your outstanding future at Caring Homes could be moments away.