Marketing Executive - London, United Kingdom - Better Placed Limited

Tom O´Connor

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Tom O´Connor

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Description

A well-established Insurance organisation with a specialism within the healthcare/medical sector, are currently growing and are seeking a Senior Marketing Executive to join the team.

With an impressive heritage, a strong culture and an unparalleled reputationwithin the market this is a fantastic opportunity to come on board and really create impact from a marketing perspective.


As the Marketing Executive, you will be responsible for supporting the Marketing Manager in developing and implementing a Commercial Plan for a specified group or activity.

Implement effective cross channel campaigns to maximise the impact of digital channelsin recruitment and retention activity.


Key Duties:


  • Develop marketing communication plan for a given group or activity with guidance from a Marketing Manager.
  • Create personalised automated marketing campaigns across all channels using CRM software.
  • Create marketing literature working closely with the Marketing Manager.
  • Support colleagues in the marketing team by working on crosssegment projects as required.
  • Organise and support events and liaise with third party suppliers, including occasional attendance.
  • Create and maintain content using the content management system for the company websites and apps.

Key Requirements:


  • Experience of an omni channel approach integrating digital, social media and traditional marketing.
  • A good understanding of marketing principles and how each element of the marketing mix impacts on the success of marketing activity.
  • Previous or current experience of working within a regulated environment (Financial Services/Insurance/Banking) would be desirable.
Central London Head Offices (Canary Wharf) - offering hybrid working (1-2 days in the office, the rest working from home)

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