Media Planning Executive - London, United Kingdom - ITV Jobs

ITV Jobs

Verified Company

London, United Kingdom

2 weeks ago

Posted by:

Tom O´Connor

beBee Recruiter

Description

Media Planning Executive (FTC)

Media Team:
Group Marketing

12 month FTC, Full Time

Office Location:
White City, London (Hybrid)

Closing Date: 5th March 2023

Why you should join us

We connect with millions of people every day, make content they can't get enough of and reflect and shape the world we live inand we do all this through the power of creativity.

We will be a digitally led entertainment and media company that creates and brings brilliant content to audiences, wherever, whenever and however they choose.

This role entails
This role is responsible for the operational delivery and implementation of all promotional activities for an allocated channel/s - whether it be owned linear & vod and/or commercial linear & vod across all of Group Marketing's business area responsibilities

Key responsibilities

Be the audience & editorial guardian of promotional breaks and inventory across your allocated channel/s.
Plan and schedule effectively the delivery of multiple promotional campaigns against target audiences
Manage and deliver campaign targets in line with marketing prioritisation
Be the lead contact for your channel/s for all On Air queries
Manage day to day queries from stakeholders around the business (Marketing/Media/Creative/Programme Strategy/Broadcast Ops/Commercial)
Work as part of a team to ensure an integrated portfolio approach for campaigns whilst balancing demand & supply of airtime between channels
Provide all necessary updates & reports to the business as required
Work closely with the Media Planning Managers to deliver and develop plans, analyse & evaluate audience data & insight, incorporating learning into future plans using various research systems (techedge / adalyser etc)

To be considered for this opportunity you will need to demonstrate the following skills:

Minimum role criteria:

Proven experience in managing & delivering campaign targets such as ratings and conversions for multiple target audiences
Proven track record in managing the implementation of promotional campaigns into promotions scheduling software
Proven management of audience flow within a channel & across a portfolio through the use of navigation tools such as continuity & presentation items

The Key role criteria is as follows:

Strong understanding of TV viewing behaviour essential and the impact this has on shaping breaks & promotional campaigns
A thorough understanding of BARB data & the ability to interrogate such data using Infosys or Advantedge software
Understanding of multimedia campaign planning and planning terminology
Ability to influence and persuade by presenting sound & robust arguments to convince others of scheduling decisions & recommendations
Understanding of the commercial and editorial pressures on promotional airtime
Ability to work to tight deadlines, manage multiple projects & prioritise workload

Closing Date: 5th March 2023

What we can offer
At ITV all of our eligible employees get an annual bonus. We're a living wage employer - in fact we were the first UK broadcaster to sign up.

We look after our people at every stage of their career and through different life events.

We provide all employees with digital health services, wellbeing support, income protection cover and life assurance, as well as enhanced family leave and pay.

We help everyone save today and also for tomorrow, with brilliant deals on high street and online shopping, a savings plan with the opportunity to buy discounted ITV shares and our DC Pension Plan, which ITV will also contribute to.

Plus, you can choose from a range of benefits to suit your lifestyle, from buying up to six weeks of extra holiday a year, private healthcare or a health cash plan, to saving money on a bike, gym membership or a brand-new low-emission car.