PPC Executive - Manchester, United Kingdom - The Candidate Ltd
Description
Skills and Attributes:
- Experience in PPC is essential.
- Knowledge of all Paid Search platforms is also essential.
- Able to use Excel.
- Good team player, as you will be required to work with a team of people.
- Time management skills are important as you will be working with deadlines.
- Sound communication skills.
- Knowledge of Google Adwords interface and related tools.
- Ambition and drive to always better yourself and to get the job done.
- Analytical mind with a high level of accuracy and attention to detail.
- Good data analysis skills.
- Enthusiastic, organised and an encouraging personality.
Roles and Responsibilities of the Paid Search Executive:
- Ensuring delivery of Paid Search is to brief and best practice methods.
- Building out new campaigns including keyword generation, ad text writing, landing page selection and campaign structuring.
- Managing workload to meet deadlines. Working effectively and efficiently is important.
- Support other team members when required.
- Building effective working relationships with other teams across the company to help with cohesive work
- Ensure the PPC Manager, digital planning group and clients are informed and educated into the tactics used on campaigns.
- Liaising with the digital planning group to develop new approaches and tactics to continually improve campaign performance.
- Delivering and exceeding set ROIs.
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