Digital Marketing Officer - Hampton, United Kingdom - Royal Star & Garter

Royal Star & Garter

Verified Company

Hampton, United Kingdom

2 days ago

Posted by:

Tom O´Connor

beBee Recruiter

Description

Purpose
of
the
role

Lead digital marketing for all staff recruitment working closely with the People Team.
Managing all organic social media channels and the annual calendar.
Developing paid digital campaigns to support occupancy and fundraising activity.
Day to day management of the website ensuring content is kept up to date.

Key
responsibilities

Digital marketing

Working with the People Team to develop digital advertising campaigns for staff recruitment from initial brief to execution
Develop adhoc landing pages and specific sections of the website to maximise staff recruitment journey
Developing paid digital campaigns aimed at maximising occupancy and fundraising.
Ensuring a consistent tone of voice, brand look, feel and messaging across all digital channels, internally and externally
Building our edatabase by creating compelling content for our enewsletter
Driving engagement through our social media channels, increasing reach
Manage and improve the charity's Google Ads Account working with the Senior Digital Marketing Officer to create monthly content plans coordinated with social media plans, as part of our wider digital strategy
Working with the Senior Digital Marketing Officer to plan, coordinate and execute inhouse video and photo content
Monitoring our relatives' portal to create social media posts
Managing the website on a daily basis to ensure all content is up to date

Process

Working with the Senior Digital Marketing Officer to plan, coordinate and execute inhouse video and photo content
Weekly monitoring of the relatives' portal to generate social media content
Managing the website to ensure all content is up to date, providing provide monthly reports to highlight key areas of activity
To track all recruitment campaign outcomes, reporting on activity, monthly analytics and digital KPIs
To follow current approval process for all projects
To ensure content adheres to policy and legal requirements such as GDPR and appropriate permissions, and that necessary checks happen before publishing
To ensure any images used on our website are up to date, properly tagged and appropriate to the content of the page.

Communication

To establish excellent communication with colleagues in the People, Fundraising & Marketing Teams and throughout Royal Star & Garter
To communicate results of campaigns and to share best practices with relevant teams
To work effectively with the Senior Digital Marketing Officer, engaging in our management and appraisal systems.

Other

To be a brand ambassador ensuring consistency to a range of fundraising audiences.
To adhere to data protection legislation and to be conversant with relevant legislation and the guidelines
To undertake other such duties as may be required and which are consistent with the nature of this role.

Person
specification
Knowledge
and
experience:

Previous digital marketing and communications experience
Excellent written English and understanding of writing for digital, adaptable to different styles and tone of voice for different platforms and audiences
Experience of publishing using a Content Management System (CMS), ideally WordPress.
Knowledge of presentation tools
Knowledge of maintaining a digital community or social media accounts
Knowledge of HTML, metadata and web design desirable
Understanding of analytics tools such as Google Analytics and Facebook Pixel and experience using Adobe's Creative Cloud apps and Microsoft 365

Skills:

Highly organised with excellent analytical skills
Good copywriting and editorial skills
Multimedia production skills desirable.

Other:

Datadriven, you take pride in your own work and the difference it makes
Be willing to work flexibly, including out of hours social media cover some evenings and weekends, with appropriate notice.
To be able to work in our other three sites when required our Homes in Surbiton, Solihull and High Wycombe

Personal characteristics should include:

Enthusiasm and passion for our work and a commitment to our values
A positive upbeat attitude
A team player who enjoys collaborating
A selfstarter with energy with a passion for learning new things.

We are a values-based organisation and strive to demonstrate this in all we do:

With love
We carry out our work with love, care and compassion

Living positively
We are optimistic in everything we do, supporting veterans and their partners in leading happy and fulfilled lives

As a family
We work and live as one team, one family, one community

Standing in their shoes
We show admiration and respect for people and never forget what they have done

Take courage
We are not afraid to do what's right and what is needed

**We reserve the right to update and amend this job description to ensure it accurately reflects the role. This will be agreed in consul