Paid Media Executive - Manchester, United Kingdom - THG

THG
THG
Verified Company
Manchester, United Kingdom

1 month ago

Tom O´Connor

Posted by:

Tom O´Connor

beBee Recruiter
Description
THG is a fast-moving, global technology business that specialises in taking brands direct to consumers.

Our world-class proprietary tech and infrastructure powers our extensive portfolio of beauty, nutrition and lifestyle brands and is now helping drive exponential growth of our clients' brands globally.

We're powered by a global team of over 10,000 ambitious people around the world. Our culture is fast-paced and entrepreneurial, it's this DNA that has supported our incredible growth.


We're always looking for individuals that can bring fresh and innovative thinking to THG, and play a part in driving the group forward on its exciting journey.

So, if you're ready to take the next big step in your career, challenge yourself every day and evolve with the world around you, THG is ready for you.


THG Luxury


Through our diverse collection of websites, customers have direct access to some of the world's most sought-after labels such as Ganni, Coach, Hugo Boss, Ralph Lauren, Marc Jacobs and many more.


With everything from manufacture and new product development to content creation, marketing and logistics delivered in-house, THG Luxury is perfectly positioned to consistently deliver rapid growth in a fast-moving, global industry.

We also partner with a network of more than 1,500 influencers to ensure brands can reach their audience, anywhere in the world.

It's an incredibly exciting time to be joining the team.


Responsible for:
Performance of regional paid media activity. Delivering reporting and insights back into the territory teams. Supporting the Paid Media Manager with account excellence.


Key Responsibilities:


  • Use data driven insights to quickly iterate and methodically improve results day on day, week on week, and month on month.
  • Specifics of account management and optimisation include Campaign structure, keyword research, keyword management, keyword bidding, ad copywriting and testing, search content integration, related search strategies, landing page testing, and any other core capability required to maximise results, drive volume, and hit targets.
  • Working with our inhouse design team on banner and ad creation
  • Constant optimisation of campaigns to agreed revenue and ROI targets
  • Managing daily paid campaign spend to ensure optimum campaign performance
  • Conducting competitor research and analysis
  • Reporting and analysis to show impact of work

KPI's

  • Paid performance of regional paid media performance, measured against COS%, NC and GP.
  • Delivery of new campaigns, Keywords, Ad Copy across all relevant platforms and surfaces.
  • Reporting on performance, transparent communication back to the trading, buying and management teams.
  • Driving better Revenue volumes within COS% targets, acquiring more New Customers within CAC targets.

Key behaviours

  • Team player able to collaborate across functions
  • Initiative able to think outside of the box
  • Organised
  • Proactive and positive attitude
  • Developing self and others
  • Driven and goal orientated
  • Passionate
  • Can build strong relationships
  • Can work cross functionally across teams

Essential skills

  • Prioritise, structure work & effectively manage time
  • Capability with key marketing platform technologies
  • Excellent communicator able to give clarity and provide detail on insights
  • Ability to form good working relationships with internal teams
  • Critical thinker and problemsolving skills
  • Project management skills
More jobs from THG
See all jobs of THG