Customer Engagement Lead - West London, United Kingdom - Inventum Group

Inventum Group

Verified Company

West London, United Kingdom

2 weeks ago

Posted by:

Tom O´Connor

beBee Recruiter

Description

Job title:
Marketing Customer Engagement Lead

Reports to:
Senior CRM Manager

Job type:
Permanent, Hybrid 3 Days in office, 2 days working from home.

Description:

The overall purpose of the role is to own the Customer Engagement plans, truly placing the customer at the focus of everything they do.

Utilising customer data in new ways, understanding their needs more than ever to help drive optimisation and reporting to understand how they can drive positive customer behaviour.

Key Responsibilities:

Design, implement and optimise the Customer Engagement plans including the development of new customer groups, journeys and campaigns across channels and devices
Define KPIs by new customer groups and review campaigns against agreed goals, with a focus around optin to drive more known customers, product registrations and usage
Focus on customer retention and how to grow engagement. Be a champion around how to capture and use 1st party data to drive loyalty
Manage the Customer Marketing budget
Drive operational efficiencies through systems, tools, processes, agency partners
Successfully communicate the vision, plan, deliverables, and benefits of Customer Marketing to the business across a wide range of teams
Manage agency partner and visit offices

About your profile:

A customer champion with a strong track record in building and developing Customer Engagement Programmes and driving Customer Retention through intelligent use of 1st party data.
Ability to work with the data planners and take large data sets, interpret and present the outcomes, results and findings. Take the learnings and optimise activations.
Collaborative, open and transparent able to navigate a cross matrix organisation.
You enjoy working with and developing people in your team. You are able to guide and support different personalities, set clear objectives and personal development goals.

ED&I:

Inventum Group is acting as an Employment Agency in relation to this vacancy.