Market Strategist - London, United Kingdom - Gabriele Skelton

Gabriele Skelton

Verified Company

London, United Kingdom

2 weeks ago

Posted by:

Tom O´Connor

beBee Recruiter

Description

Hot off the press Market Strategist, initial freelance or contract, to join a strategic communications business specialising in the emerging industries, from cannabis to green energy.

Now this is innovation

This is a communications business with a unique set of skills, delivering marketing, branding media creation and reputation management to emerging industries including sustainable construction, green energy and agri-tech.

Founded by a highly acclaimed and respected Creative Strategist and a well known journalist and broadcaster the business was recently launched and came out of a £ multi-million business group, so they are well connected

Young and ambitious, hungry for success, but driven by working in a fun and exciting sector. They expect hard work, in a company culture that is relaxed, inclusive, compassionate and welcoming of diversity.

They love what they do, and for their team mates to bring their whole selves to work - and to have a love for building friendly, long-term client relationships.

This consultancy rocks in:
Market Research

Help businesses shift from product orientated to customer focused, working with researchers and field agents to provide qualitative and ethnographic insights as well as measurable quantitative research, to enable clients to map their market category via demographic, attitudinal and behavioural indices.

Marketing Strategy

Help businesses to target the right customer segments through establishing size, value, current share of the market, and market dynamics.

They also help position brands and their products accordingly, helping to develop strategic objectives for the business.

Marketing Tactics

Using product, price, place and promotion as the four tactical levers, they help create content, channels and public relations communications to talk directly to the consumer, and deliver on the objectives set.

As a Market Strategist in this team, you will be expected to work hand-in-hand and singularly with clients in a consulting role, comfortable and confident as you build and deliver marketing plans - from research to strategy to tactics - that deliver on the objectives agreed with each client.

The role will see you employing, managing and collaborating closely with market researchers and field agents, in order to deliver secondary, qualitative, ethnographic and quantitative data from representative samples, which you will analyse and pull the data from in order to map and segment the specific market by size, value and client's customer share.

The role will then see you working with the client in order to choose the target segment, and draw out the detailed customer portraits.

From this you will form the business's positioning and strategic objectives, before you use the 4 P marketing levers to deliver the relevant marketing activation plan.

Flexible working location to start with, with ability to join regular meetings in London in person when necessary (likely to be in central London at least 3 days a week).

Freelance with view to securing long term as part of a growing team. Trust us, you'll be working with some phenomenal people here, this is one helluva opportunity

ESSENTIALS

510 yrs' exp, spending time in the marketing dept of a large FMCG group such as Unilever, P&G or similar.
Excited to work in emerging markets i.e cannabis or hemp
Demonstrate strong working knowledge of marketing strategy
You have completed a Marketing MBA or mini MBA, ie. Mark Ritson
Experience in consumer branding

ABOUT THE STUDIO