Optimisation Manager - Manchester, United Kingdom - THE PEOPLE OF LTD
Description
The People Of:
Digital is looking for an Optimisation Manager to join a leading global retailer.
This role has tremendous potential to form the way optimisation is done within a team that is constantly looking to shape the data-driven approachto ensure continued growth within the team.
As well as impacting the digital roadmap, the Optimisation Manager also has the potential to work across a broad remit, providing continuous analysis and developing new strategies, tactics, and initiatives aimedat optimizing our user journey across all our client's big brands.
Great things about this opportunity:
- Work with an innovative retail business that are changing the face of retail
- Lots of opportunities for career progression
- Autonomous role and a working environment that promotes innovation and collaboration
- Hybrid working to get the best of both worlds
- Have full ownership of the channel
As an Optimisation Manager you will have:
- The ability to think commercially and analytically
- Familiarity with multivariate platforms and tools such as Optimizely, VWO, Dynamic Yield, etc.
- Knowledge of search and merge tools such as Algolia, Attraqt, and others.
- Excellent organization skills with the adaptability to changes and challenges
- An interest in customer behavior, online experience optimization, and broader digital practices
- The ability to identify opportunities for improvement, recommend actions and assist with the implementation
- An understanding of UX and UI
As an Optimisation Manager, you will:
- Contribute to the creation of a test-and-learn mindset in all areas of optimization
- Assist with planning, reviewing, and quantifying aspects of the optimisation roadmap
- Create bestinclass Search & Merch capabilities for all brands
- Compile a detailed overview of outcomes and learning by analyzing test results
- Continually exploring new strategies and tactics to help drive onsite performance for our clients
- Provide effective analysis and insights in relation to the KPIs in close collaboration with the team
- Work on developing an onsite audiencebased strategy geared toward personalisation
- Ensure all proposals align with the strategy and deliver on an intuitive user experience by working with our UX/UI team.
- Create and manage weekly reports that reflect key insights and results
- Coordinate with product to ensure priorities are aligned and resources are available
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