Head of Paid Media - London, United Kingdom - The Growth Foundation

The Growth Foundation

Verified Company

London, United Kingdom

2 weeks ago

Posted by:

Tom O´Connor

beBee Recruiter

Description

ABOUT THE GROWTH FOUNDATION:

You've found us at a very good time.

At The Growth Foundation, we're working with loads of really interesting growing businesses; from sportswear to sofas, cosmetics to NFTs.

We work directly with the founders, so we're right at the heart of things and can make a real difference to what they do.

The growth these companies are experiencing - especially if it's very fast, or much slower than expected - can be scary, and make them feel uncertain and worried.

But we're a team of experts who know how to get growth right, and we help them avoid pitfalls and grab the opportunities.

We help them across all aspects of their business with their eCommerce, Trading, Talent Acquisition, CRM, Brand and Creative and - where you come in - Paid Media.

DAY-TO-DAY THE JOB WILL INVOLVE

In your role, you'll be responsible for leading the strategic vision and leadership across the overall process and delivery of all paid media project output to successfully deliver projects from briefing, channel campaign set up through to insightful reporting, to drive increased performance and revenues from new and existing customers for your multiple clients/ brands.

You'll also lead on the day-to-day management and coaching of direct reports and team to improve on internal operational efficiencies to innovate TGF's Paid Media offerings - from growing client accounts, to securing new business opportunities to grow the function's revenue streams.

_Your role will also include..._

Overseeing the strategic planning, development and best practice execution from the team across all Paid channels including PPC, paid social, affiliate marketing and programmatic etc.) for our clients/ brands, identifying opportunities for growth and expansion, whilst also demonstrating and creating efficiencies through effective frameworks and processes, automation and platform

- defining, measuring, and evaluate relevant paid media KPIs for clients and own internal teams
- leading in the roll-out and improvements of all paid media practices, researching and implementing relevant industry knowledge and case studies to support this.
- providing strategic direction for the team's business offerings into new areas - staying up to date with platform and industry changes, launching new platforms over time.
- driving efficiencies across the team's output through consistent auditing - monitoring and making changes to systems and current workflows to automate our practices further to try and generate more profits / yield from our inputs.
- managing client growth - includes client relationships, client retention, satisfaction and loyalty obtaining feedback at regular intervals along with client temp checks, and identifying areas of opportunity to support client growth
- performing channel specific audits to new and existing clients summarising a top level review and recommendations for growth as well as detailing proposals of team advisory/ fractional support to allow clients to drive forward and deliver the recommendations outlined
- actively make referrals to our partner / referral network and develop strategic partnerships with key media partners and platforms/ agencies where relevant for our clients
- building and maintaining strong working relationships with internal GF team, client base and third-party stakeholders, agencies and partners
- being responsible for your team's development - managing a team of three (from exec to senior manager level) you'll work with each member to develop professional development goals and support them in achieving these through coaching, training, holding regular check ins to discuss progress as well as provide opportunities for growth within the PM team
- working strategically and at times on an executionally level (supporting teammates where necessary) as well as mentoring and up-skilling across the client base or the internal TGF team.

RESPONSIBILITY:

You will ultimately be responsible for the day-to-day management of the team, delivery and executional output of your client/ brands paid media channels and campaigns, while understanding the 'perfect' blend that drives the best traffic to your sales channels - and which ones are the best at conversion.

The day-to-day management of the team, improving operational efficiencies and growing revenue from new and existing customers for your clients.

Further amplify campaign content through paid social channels with call to action to drive the most and best traffic at the lowest cost/ highest LTV.

ABOUT YOU...

Have at least 5+ years experience across paid social, paid search, affiliates, and display marketing, leading the paid media strategy of a team and bring drive, passion and fresh ideas to the PM team.
Have managed multiple paid media accounts working towards client's goals on a direct retainer or performance basis level (agency experience is a essential)
Extensive knowledge of paid media meth