Senior Associate - London, United Kingdom - Golin

Golin
Golin
Verified Company
London, United Kingdom

4 weeks ago

Tom O´Connor

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Tom O´Connor

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Description

About Golin:

Golin is a global public relations agency that helps companies create change that matters. Together, we discover powerful human truths that bind us, create with bravery and collaborate inclusively and obsessively.

With 50 offices around the world and 60 years of experience, 'Go All In' is our agency's ethos and commitment to bravery over mediocrity.

We Go All In, in everything we do.

We are committed to Go All In for our people, offering a hybrid working and brilliant benefits that builds a culture of happy people who are the best at what they do.

We're proud of the work we do, and even prouder when it is recognised by our peers.

For the past three years we've been named PRWeek Global Agency of the Year and AMEC Research and Measurement Team of Year and received many awards for our creative work.

It's a testament to our team's excellent work and dedication to innovation and client service.

Overview


Responsibilities:


  • Serve as the primary point of contact for assigned consumer PR clients
  • Develop and maintain strong relationships with clients, understanding their goals, challenges, and industry landscape
  • Collaborate with clients to develop PR strategies aligned with their business objectives
  • Proactively pitch consumerfocused stories to national, regional, and trade media outlets
  • Cultivate and maintain relationships with key journalists, bloggers, and influencers
  • Secure highimpact media placements
  • Create compelling press releases, media pitches, bylined articles, and other written materials
  • Lead the execution of integrated PR campaigns, coordinating with internal teams and external partners
  • Monitor and analyse campaign performance metrics, providing actionable insights and recommendations for optimisation
  • Work closely with crossfunctional teams, including account managers, creatives, and digital specialists, to deliver integrated solutions for clients
  • Mentor and support junior team members, providing guidance on client management, media relations, and professional development
Experience

  • Experience in consumer PR, preferably within an agency environment
  • Proven track record of securing media coverage for consumer brands across traditional and digital channels
  • Excellent written and verbal communication skills, with the ability to craft compelling narratives and presentations
  • Strong strategic thinking and problemsolving abilities, with a keen attention to detail
  • Ability to thrive in a fastpaced, deadlinedriven environment and manage multiple projects simultaneously
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