Communications & Marketing Consultant - Ambleside, United Kingdom - National Trust

National Trust
National Trust
Verified Company
Ambleside, United Kingdom

3 weeks ago

Tom O´Connor

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Tom O´Connor

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Description

We have an exciting opportunity for a brilliant marketing and communications professional to join our regional consultancy team in the North, looking after a cluster of properties and places in the Lake District.

We're bigger than you think, we're more complicated than we appear and we're larger scale than you'd imagine. We've got passionate people in all our teams, and we've got so much more we want to achieve. We're for everyone, for ever, and we really mean that.

We don't want to stop at 5.5 million members, and we want everyone to feel welcome and enjoy access to our places, so we need to reach new audiences in ways that are meaningful and relevant to them without losing the hearts and minds of those that are already with us.


The Lake District is an international tourism destination, a UNESCO world heritage site, attracting over 19 million visits a year.

The National Trust has been looking after the Lake District for 120 years, preserving its unique heritage, iconic landscapes and open spaces.

We're proud to care for over 20 per cent of the Lake District National Park, including 100 mountains, 24 lakes and tarns, rivers, valleys, woodlands, coast, footpaths and its precious habitats; helping nature and people thrive.


We also look after the homes and places that inspired the people who helped protect and preserve the much-loved landscapes, traditions and culture of the Lake District.

From William Wordsworth's childhood home Wordsworth House and Garden to Beatrix Potter's farmhouse Hill Top, each year we welcome visitors from all over the world and help share the stories of the people who have shaped the Lakes.


Provisional interviews will be held 2nd February.


What it's like to work here:The National Trust Consultancy is the home to specialists in every field of our work.

A national consultancy, where resources are shared across disciplines and boundaries, it's a great repository of skills, talent, and experience.

The diversity and quality of expertise within the Consultancy will enable the places in our care to benefit from an extraordinary range of creative and innovative thinking, as well as deep expertise in all matters relating to our twin purpose of caring for the nation's heritage and landscapes and making these accessible to all.

You'll be joining a national community of communications and marketing professionals, working across property, regional and national teams.

The North marketing and communications consultancy is a team of eight consultants and your role is key to this team delivering great service to, and brilliant marketing campaigns for our cluster of properties and place in the Lake District, the North and the Trust as a whole.


What you'll be doing:

This role is responsible for delivering marketing and communications consultancy services to a portfolio of properties in Cumbria and North Lancashire including the Lake District.


This includes:

  • Delivering the National Trust's national marketing and communications priorities and campaigns in the specific context of the Lake District
  • Directly managing and coordinating regional communications and marketing activity, monitoring delivery across channels and evaluating in order to inform future campaigns and using this to inform and develop effective marketing plans and to advise our General Managers across the Lake District
  • Developing an in depth understanding of audiences, trends and insight in the Lake District, using internal and external data sources
  • Leading a group of property marketing professionals, providing insight, handson support and coordinating collaborative marketing activity across the cluster
  • Supporting properties across the Lake District in the development and delivery of their property marketing plans
  • Supporting recruitment, training and development for property marketing leads in the Lake District
  • Effectively manage the reputation of the National Trust in the Lake District by developing and delivering proactive PR that raises awareness of our work, demonstrates the value we deliver for people and nature and proactively managing contentious issues and crisis communications
  • Communicating with supporters and stakeholders so they're able to engage with our visitor offer in the Lake District, as well as our land, outdoors, climate action and nature work. Keeping our ambition to make everyone feel welcome at the forefront of our marketing and communications activity.
  • Supporting our ongoing communications about our investment in farming in the Lake District.
  • Providing strategic marketing and communications planning, delivery and consultancy support for projects
  • Working collaboratively with Destination Marketing Organisations and partners in the Lake District in planning and delivering activity to market the Lake District as a destination and effectively manage visitor numbers in the Lakes.
  • Who we're looking forYou'll have a good understanding of the natural and cultur
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