Head of Customer Research - London, United Kingdom - Bally's Interactive

Bally's Interactive
Bally's Interactive
Verified Company
London, United Kingdom

3 weeks ago

Tom O´Connor

Posted by:

Tom O´Connor

beBee Recruiter
Description

Bally's Interactive is the digital arm of one of the world's leading entertainment providers, Bally's Corporation, with tens of millions of players across the globe and an unmatched ecosystem of products across sports betting, iGaming, free-to-play, and daily fantasy sports spectrum.

Our brands and sites include market movers and shakers like Sportcaller, Monkey Knife Fight, Vera&John, Virgin Casino, Jackpotjoy and many more.

We make our mark by embracing the diversity of our global team, challenging ourselves, and striving to make a difference for our players.


The purpose of the Customer Research Team is to:
Provide rich customer, competitor, category and macro-economic insight that allows us to make better informed strategic and business decisions.

The Insights Team works in partnership with key stakeholders around the business, including, but not limited to Strategy and Go-to-market, Venture Leads, Product Marketing and Operations and Insights.

Key insight includes; CSAT, Brand Health, Customer Panels and many qualitative and quantitative studies.

The Customer Research Team is also responsible for ensuring the insight they work on is easily accessible, easy to digest and full of "insight" beyond the data it shows.


Responsibilities;
-
Research Roadmap: Leads the development of a rich research roadmap that allows marketing and the wider business to make more informed decisions.
-
CSAT: Owns the CSAT methodology and reporting. Clearly identifies through robust methodology, the drivers of satisfaction and dissatisfaction.
-
Brand Health: Owns the Brand Health methodology and reporting. Provides clarity on drivers of spontaneous awareness and consideration for Bally's and competitor brands.
-
Market & Competitor:Has the finger on the pulse of the i-gaming market including a rich understanding of competitors across key commercial and brand metrics.
-
Customer Research Expert:Has a rich and detailed knowledge of qualitative and quantitative research practices, including product and communications testing and customer panels.
-
Company Engagement:Facilitates company-wide understanding, use and appreciation of rich insight.
-
Strategic Support:Partners the organisation (Customer Marketing, Product Marketing and more) to provide not just data, but real insight to support customer facing decisions.
-
Team Leadership:Leads a team of two with passion and care. Keen to develop the next generation of insight leaders.


Skills;

  • Experience working with qualitative, quantatative and tracking insight.
-
_Strategic: _Has worked on strategic projects for commercial and customer growth and wants to do more.
-
_Analytical: __Comfortable with numbers and analysing and tracking results._
-
_Digital:_ Has worked in digital businesses and knows how to move the needle in that environment.
-
_Other: _Experience using industry data sources such as Nielsen Portfolio and YouGov. Experience of managing external agencies.

  • Advanced Excel and PowerPoint

Behaviours;
-
_Loves working in cross functional teams:_ **Enjoys working with others and knows how to get disparate groups to work together in service of commercial growth.
-
_Passionate:__ _**_Loves working on projects where strategies deliver great business results._
-
_Ambitious:_ Wants to grow, develop and succeed at work.
-
_Enjoys collaborating: _Knows how to get things done with others
-
_Great story teller:_ Can simplify the complex and create strong narratives for what needs to be done.


This is what you'll get:

Different benefits packages are tailored to fit each location, but here's a taste of what may be on offer

  • Annual leave
  • Annual bonus
  • Pension plan
  • Health insurance
  • Company share scheme
  • Volunteering days
  • Home office allowance
  • Wellness or Gym allowance

DNA / Values:

At Bally's Interactive, we are driven by a set of core values that we like to call our DNA. We strive to embody our DNA and keep them at the heart of everything we do

We are
Always Ready to embrace change, adapt, and do what it takes to delight our customers.

We believe that
You Make the Difference, which is what gives our players the best experience and keeps them coming back.

We are
All One Team, looking out for each other, respecting diversity while connecting through a common purpose.

Our teams are
Learning Every Day by showing constant curiosity and the drive to learn from successes, mistakes, new experiences, and the people around us.

At Bally's we
Love to Lead by thinking differently, seeking innovation, and always looking for ways to raise our game.


Equal Opportunities:

At Bally's Interactive, we are committed to promoting equal opportunities in employment and working conditions.


Diversity, Equity and Inclusion are important to us, and we encourage a culture where everyone can be themselves at work.

We believe passionately that employing a diverse workforce is cent
More jobs from Bally's Interactive
See all jobs of Bally's Interactive