Tactical & Dealer Marketing Executive - Walton-on-Thames, United Kingdom - Kia UK

Kia UK
Kia UK
Verified Company
Walton-on-Thames, United Kingdom

2 weeks ago

Tom O´Connor

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Tom O´Connor

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Description
Welcome to Kia UK


About Us


Kia UK is a leading automotive brand offering one of the industry's largest range of models across multiple vehicle segments, contributing to it being the fifth most popular UK car brand in 2023.

With more than 190 Kia dealerships across the country, Kia is now widely known for its advanced electrified products offering the technology of tomorrow, today.

Spearheading this charge are award-winning products including the fully electric EV- Kia's first dedicated electric vehicle - and the new pioneering EV9.

Kia UK has consistently grown for over 30 years, supported by bold design, quality products and ever-evolving customer service.

By 2027, the brand aims to offer no less than nine fully electric vehicles in the UK, a positive step towards becoming a leading global sustainable mobility solutions provider.


People are central to Kia UK and every day is an opportunity to learn something new and to grow personally and professionally.

This was recognised with Kia UK named as one of the UK's Best Workplaces 2024 by Great Place To Work, and also ranked in the 2023 Best Workplaces for Women.

Kia employees reported positively on areas such as working atmosphere, trust in management, corporate strategy, pride in working for the company, benefits, facilities and much more


The Role


The Tactical Dealer Marketing Executive role is a great opportunity to get involved in a number of key areas including national campaigns for Tactical, Fleet, Aftersales and Motability, including key activity across the website, social and radio.


You will support the Manager - Tactical and Dealer Marketing and other Marketing Managers with the development and implementation of Kia UK Limited's (KUK) Tactical and Dealer Marketing plans as well as being involved in Dealer Events and some elements of eCRM with the aim of building a loyal Kia customer database, driving sales and converting prospects to next generation Kia owners.


Key Responsibilities/Tasks:

General

  • Working in conjunction with the relevant stakeholders and supporting the team to ensure that the marketing programmes and strategies are developed to the business objectives of each of the above channels.
  • Supporting the creation of bespoke marketing materials, within agreed strategic requirements for usage.
  • Involved in the briefing process from brief to approval and undertake the development of materials.


  • Advertising

  • Supporting the development of Key Visuals for both National and Dealer templates.


  • Media

  • Involved in the creation of Radio, Social and other media channels for specific campaigns.


  • Events Roadshows

  • Support a range of events including national, regional and dealer events.
  • PR work with the PR team to identify and implement opportunities and events.
  • Provide regular reporting to stakeholders on the success of actions by channel.
  • Working with various stakeholders and Field Teams to support dealer communications about national and local level activity.
Tactical Dealer Marketing (60-80% of work load)

  • Ownership of Dealer Communications including newsletters and presentation slides.
  • Manage Support on the Dealer Social Media Calendar, including creative and post copy recommendations.
  • Ownership of Dealer Marketing Portal content and reporting.
  • Ownership of the Website Customer Journey linking our media reporting to enhance conversion rates through Tactical Offers section.
  • Assist in the development of tactical campaign, from a creative and media perspective.
  • Assist in the implementation of the Dealer marketing creative and media programs, including all indealer marketing materials, e.g. POS.
  • Assist the Marketing Manager in developing dealer marketing tools including ad serves, paid and nonpaid media channel planning, digital, KPI and ROI.
Channel Marketing (20-40% of work load)

  • Assist with enhancing the website customer journey on the owners/fleet/Motability section.
  • Ownership of the Dealer marketing creatives and media programs, including all indealer marketing materials, e.g. POS.
  • Assist with all channel campaigns, from a creative and media perspective.
  • Assist with all channel marketing reporting and budget tracking.

About You

  • Educated to degree level or equivalent.
  • Automotive experience required and an understanding of project management is highly beneficial.
  • Broad spectrum of automotive knowledge across functions.
  • High energy, driven, selfstarter and wellmotivated.
  • Demonstrate effectiveness in working cross functionally.
  • Organised with a high level of attention to detail and results driven.
  • Demonstrates resilience, flexibility and willingness to explore different paths to achieve outcome.
  • Ability to manage budgets, schedules and in preparng estimates.
  • Adjust quickly to new circumstances, challenges and ability to handle ambiguity.
  • A team player working on multiple projects supporting various initiatives.
  • Excellent working knowledge of Micro
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