Brand Manager - Lichfield, United Kingdom - Capella
Description
Brand Manager
£35k-£40k| Permanent| Lichfield
The Role
Support the Head of Marketing on brand activation that directly engages with the consumer to drive awareness and propensity to purchase, carrying this through to in-store communication by working closely with the Category and Sales teams.
Assist in the developmentand execution of media support for the brand and the CSR support pillar to build brand relevance.
Act as a brand champion for the company, giving it a focal point in the business and unlocking market growth.
Lead the quality agenda for the brand.Specific Responsibilities
- Assist in the development of the company, advertising creative and media plan
- Develop and execute an onpack promotion activity through to instore communication
- Support and develop a CSR partnership identifying a three year plan for the brand
- Lead Brand quality tracking and identified actions via Campden reporting
- Marketing budget management and tracking
KPIS include:
- Meet the financial objectives set out in the sales budget
- Meet the brand tracking performance goals
- Deliver set projects on time to budget and to a high standard
- Develop independent relationships with key agencies and group colleagues
The Person
- Marketing experience within FMCG, ideally food & drink
- Excellent attention to detail and analytical skills
- Experience of managing projects from concept development through to execution
- The ability to develop and maintain relationships with internal and external stakeholders
- Effective communicator
- Creative thinking to help bring ideas to life
Benefits
- Annual bonus scheme
- Life assurance
- A range of employee benefits you'd expect from a market leading business,
- 33 days annual leave (inclusive of bank holidays) & increasing to 35 days after 5 years' service.
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