Consumer Experience Executive - London, United Kingdom - British American Tobacco

British American Tobacco

Verified Company

London, United Kingdom

3 weeks ago

Posted by:

Tom O´Connor

beBee Recruiter

Description

BAT is evolving at pace - truly like no other organisation.

To achieve the ambition, we have set for ourselves, we are looking for colleagues who are ready to live our ethos every day. Come be a part of this journey

BAT UK&I IS LOOKING FOR A CONSUMER EXPERIENCE EXECUTIVE

ROLE PROFILE

FUNCTION:
Marketing

SUB FUNCTION:
Consumer Experience

CITY & COUNTRY:
London, UK

ROLE SUMMARY

KEY OBJECTIVE:

Support and lead the Horeca expansion footprint, with strong consumers experiences for NC brands and tapping on the commercial opportunities through the introduction of digital vending machines.

EXPECTATIONS:

Supporting the Horeca expansion by identifying new venues, initiate negotiation sponsorship deals with inclusion of activation and commercial benefits
Support the Introduction & installation of vending machines in horeca venues.
Support the Development of horeca/ vending machine plan and consumer journey to provide trials and sales
Enhance vending machine capabilities to make it future proof and integrated to BAT digital agenda; UX design, integration with Ecom, CRM, Customer Care and connectivity (QR code).
Analysis of horeca and vending machine performance from both activation and commercial side
Increasing the BAT ( Vuse /Velo) brand visibility in Horeca channel to increase awareness and trial.

What is the direct impact of this role on the team or organization?

Horeca channel is one of the most relevant channel for the organization to acquire consumer new consumer, engage, strengthen brand equity, while driving trial and sales.

The inclusion of vending machines will be a pivotal project to strength the Vuse/Velo presence in the channel.

Reports to
Consumer Experience Horeca Manager

**Number of Direct Reports
**3

Core Relationships

Internal - UK & Western Europe Consumer Experience, IDT, D2C, Ecom, CRM, Customer Care, Category Brand, Global Stakeholders,and Lex

External - Horeca Venues, Experience & Digital agencies and media partners

**Geographic Scope
**Local with potential to expand to Western Europe Area

Travel Required
Limited travel in UK

ACCOUNTABILITIES

Support the expansion of horeca and vending machines introduction in UK, with identification of opportunities & implementation for UK Market.
Collaborate with venue managers, internal stakeholders and agency partners to determine activation objectives and strategies to drive trial and sales
Sign new horeca venues to build scale, provide activation and sales opportunities
Deployment of vending machines in new horeca venues
Management and analysis of horeca venues & deployed vending machine KPIs and MI to optimise performance
Supporting the definition of targeted horeca strategy and consumer journeys relevant for target audience and NC brands
Develop & enhance vending machine capabilities with integration to digital (Ecom, CRM, customer Care and Connectivity)
Develop engaging vending machine video content to build brand awareness & equity and support new NPIs
Support the deployment of horeca experience agenda to increase NC brand & vending machine visibility
Provide insights and recommendation based on learning and collaboration with key business partners and agencies to drive greater business impact
Develop and actively manage budgets for channel activities
Manage third party partners and stakeholders to integrate solutions
Ensure compliance with all legal, corporate, industry guidelines and international marketing principles

EXPERIENCE, SKILLS, KNOWLEDGE

ESSENTIAL

Experience Required

5+ years marketing & commercial experience
Proven track record on achieving set KPIs
Strong commercial acumen: able to link consumer engagement to commercial targets

Technical / Functional / Leadership Skills Required

Strong communication & negotiations skills

Project Management

Leading cross functional teams

Stakeholder management

Managing diverse stakeholders external and internal
Strong digital/ brand marketing understanding
Team Player

Education / Qualifications / Certifications Required

Marketing and/or business masters' degree

BENEFICIAL

Events management

WE ARE BAT
At BAT we are committed to our Purpose of creating A Better Tomorrow. This is what drives our people and our passion for innovation.
See what is possible for you at BAT.

Global Top Employer with 53,000 BAT people across more than 180 markets
Brands sold in over 200 markets, made in 44 factories in 42 countries
Newly established Tech Hubs building worldclass capabilities for innovation in 4 strategic locations
Diversity leader in the Financial Times and International Women's Day Best Practice winner
Seal Award winner one of 50 most sustainable companies

BELONGING, ACHIEVING, TOGETHER
Collaboration, diversity and teamwork underpin everything we do here at BAT. We know that collaborating with colle