Freelance CRM Marketing Executive - London, United Kingdom - Creative Recruitment
Description
Our client specialises in the hospitality sector and leaders in their field. They are currently looking for afreelance CRM Marketing Executive to join their marketing team and
start asap.
Their offices are based in central London and they are working 1 day from home 4 days in the office.
**Purpose of the RoleKey Responsibilities
- Creation of the best in class onboarding and lifecycle programmes for all brands.
- Develop indepth knowledge and understanding of our data, customer behaviour and segmentation techniques.
- Supporting on data acquisition, retention and enrichment strategies.
- Work closely with our guest services team to ensure that customer journeys and website messaging are aligned, continuously improving with customer feedback and test learnings.
- Daily management of our CRM agency to monitor performance of all campaigns, ensuring new projects are progressing and all audiences are refreshed for optimal targeting.
- Production of weekly and monthly performance reports with key insight and recommendations.
- Supporting the Senior Digital & CRM Manager with all campaign asset refreshes, working closely with marketing and creative teams.
Experience requirements
- Minimum of 3yrs experience within a digital marketing and or CRM role
- Knowledge of paid media, acquisition and retention strategies and lifecycle programmes
- Experience using CMS platforms, top tier ESP and Google Analytics
- Excellent verbal and written communication skills
- Reporting on CRM metrics
- Ability to multitask and meet tight deadlines
- Highly numerate, you enjoy working with numbers and have strong excel knowledge
Creative Recruitment is an equal opportunity employer and do not discriminate based on race, religion, gender, age, sexuality, gender identification, or physical ability.
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