SEO Specialist - Halifax, United Kingdom - Mpeople Recruitment

Mpeople Recruitment

Verified Company

Halifax, United Kingdom

3 weeks ago

Posted by:

Tom O´Connor

beBee Recruiter

Description

We have a fantastic opportunity for an experienced SEO Specialist to join a growing company working within the manufacturing arena.

This is a vital role to the corporate strategy with excellent career growth potential

The SEO Specialist is responsible for supporting the acquisition of customers through organic search, driving continued improvements in traffic, sales, and overall search engine performance.

You will need to work collaboratively with the web developmentteam to help achieve collective SEO goals, supporting the delivery and success of the overall SEO strategy.

Main Responsibilities

Responsible for executing SEO initiatives and supporting paid media activities, ensuring integrated campaign execution
Focus on analysing, strategy and improvement of onsite content and SEO improvements
Research keywords and complete competitor analysis
Content creation across relevant channels
Analyse performance of campaigns, identifying opportunities and facilitating change to achieve team targets
Identify opportunities for additional traffic drivers and conversion rate optimisation
Manage organic optimisation projects from strategy through implementation
Coordinate all campaign activities relating to SEO with the marketing team
Leverage skills in search engine writing to improve the effectiveness of site content
Monitor search engine results, analyse key website metrics and provide recommendations and strategies for continued improvement
Provide guidance and thought leadership to the marketing team
Monitor algorithmic changes in the key/identified search engines to determine when and how to adapt our proven delivery methodology
To use findings from research and audit to contribute to the organic marketing roadmaps
To analyse organic traffic, conversions and keyword ranking data, and provide analysis of results and suggested next steps for optimisation
Produce keyword dashboards and regular reports on organic performance

Job Qualifications

Significant SEO experience agency or in house
Experience in SEO and all the core disciplines required to deliver improvements in overall organic search performance
Strong technical SEO ability, with knowledge of the key technical factors which impact organic results
Knowledge of onsite web development, with the ability to understand the key changes required to improve site performance and manage this with onsite teams
Experience in developing highquality and engaging content, with proven results for improving organic search traffic and site performance
Experience using SEO monitoring tools to understand overall organic performance
Strong skills with reporting and data analytics, with the ability to produce clear explanations for performance both to the wider team and senior leadership
Google Analytics and Search Console experience is essential
Excellent organisational skills and the ability to manage multiple, concurrent projects and resources in a fastpaced environment
Experience in crafting an excellent standard of written and verbal communication.
Experience as a team member in a collaborative marketing team

SEO Manager Remuneration