Marketing Manager - London, United Kingdom - Aspire

Aspire

Verified Company

London, United Kingdom

3 weeks ago

Posted by:

Tom O´Connor

beBee Recruiter

Description

The client is a leading media brand for everything ETF- related across Europe. They run an entrepreneurial newsroom or in broader terms Financial media and event business in the heart of London.

They are currently looking for
Marketing Manager, to help lead the brand into the future.

You will lead and develop all marketing campaigns as well as oversee tracking and analysing the performance of advertising campaigns, building strong and long-lasting relationships with clients and audiences, and ensuring all marketing material is in linewith brand identity.

As
Marketing Manager will help build and maintain a strong and consistent brand through a wide range of online and offline marketing channels.

This is a hands-on role that will suit someone with significant marketing experience in a b2b business environment,

They would preferably have experience from a financial media/publishing company, and will have worked on publications, digital channels, social media platforms, websites, SEO & event marketing.

This is a full time permanent opportunity paying up to £48k basic salary plus up to 6% bonus

Responsibilities:

Develop and execute strategies and tactics to increase brand awareness and drive qualified traffic to platforms
Deploy successful marketing campaigns and own their implementation from ideation to execution
Experiment with a variety of organic and paid acquisition channels like content creation, content curation, payperclick campaigns, event management, social media, lead generation campaigns, copywriting, and performance analysis
Conceptualise, develop and execute social media strategy to produce valuable and engaging content for our social media and website that interests and converts our target audience
Build strategic relationships with our clients and partners
Prepare and monitor the marketing budget set by the head of marketing on a quarterly and annual basis
Oversee and approve _all _marketing material, from website banners to hard copy brochures and magazines

The Person

35 years minimum experience in marketing within publishing, preferably in the finance sector
Proven experience in identifying target audiences and in creatively devising and leading across marketing campaigns
Knowledge of website analytics tools (e.g., Google Analytics, CrazyEgg)
Numerically literate, comfortable working with numbers, making sense of metrics and processing figures with spreadsheets

Benefits