Fashion Content Curator - London, United Kingdom - Rat & Boa

Rat & Boa
Rat & Boa
Verified Company
London, United Kingdom

3 weeks ago

Tom O´Connor

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Tom O´Connor

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Description

As the Fashion Content Curator you will work closely with the Creative Directors, Head of Digital and wider Digital Team to create brand toolkits to ensure consistent on-brand content is always created.


You will be passionate about creative storytelling and writing impactful and distinctive copy to constantly evolve the way we connect with our customers and Rat & Boa community.


Key Responsibilities:


  • Content Creation:
  • Ensure a supply of highquality, engaging content and copy that is able to maintain the publishing schedule of the weekly journal, website and all other social platforms
  • Write persuasive and engaging copy for fashionrelated content, including product descriptions, journal interviews, social media captions, website copy, marketing materials, and promotional campaigns.
  • Develop content that aligns with the brand's unique tone of voice and target audience.
  • Conduct thorough research on fashion trends, industry news, and brandspecific information to ensure accurate and uptodate content.
  • Editing and Proofreading:
  • Review and edit fashionrelated content for grammar, punctuation, spelling, clarity, consistency, and adherence to brand guidelines.
  • Ensure that all written materials maintain a high standard of quality and are errorfree.
  • Work closely with our Social Media Manager to ensure seamless integration of written content with visual elements.
  • Brand Consistency:
  • Maintain consistency in brand messaging and tone across various channels and platforms.
  • Collaborate with the marketing and creative teams to develop and refine brand guidelines, style guides, and editorial standards.
  • Ensure all written content adheres to the brand's identity, values, and guidelines.
  • Trend Analysis and Research:
  • Stay updated on the latest fashion trends, industry news, and consumer insights.
  • Conduct market research and competitor analysis to identify opportunities and best practices.
  • Collaboration and Communication:
  • Work closely with crossfunctional teams, such as marketing, design, and social media, to develop cohesive campaigns and initiatives.
  • Collaborate with designers, photographers, and other creative professionals to align written content with visual elements.
  • Communicate effectively with stakeholders to understand project requirements and objectives.

Requirements:


  • Bachelor's degree in Journalism, English, Communication, Fashion, or a related field.
  • Proven experience as a fashion copywriter or editor, preferably in the fashion industry.
  • Excellent written and verbal communication skills with a keen eye for detail.
  • Strong understanding of fashion industry trends, terminology, and consumer behavior.
  • Proficiency in using content management systems (CMS), editing tools, and style guides.
  • Familiarity with SEO principles and best practices for optimizing content.
  • Ability to work in a fastpaced environment and meet deadlines.
  • Creativity and ability to think outside the box to develop fresh and innovative content.
  • Strong organizational skills and ability to manage multiple projects simultaneously.

Note:
This job description serves as a general overview of typical responsibilities and qualifications for a Fashion Copywriter/Editor role. Actual job requirements may vary depending on the specific company and position.


Benefits
Training and Development
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