Head of Promotions - London, United Kingdom - Bally's Interactive

Bally's Interactive

Verified Company

London, United Kingdom

3 weeks ago

Posted by:

Tom O´Connor

beBee Recruiter

Description

About Us:

Bally's Interactive is the digital arm of one of the world's leading entertainment providers, Bally's Corporation, with tens of millions of players across the globe and an unmatched ecosystem of products across sports betting, iGaming, free-to-play, and daily fantasy sports spectrum.

Our brands and sites include market movers and shakers like Sportcaller, Monkey Knife Fight, Vera&John, Virgin Casino, Jackpotjoy and many more.

We make our mark by embracing the diversity of our global team, challenging ourselves, and striving to make a difference for our players

Purpose:

To lead, drive and define the promotional and rewards offering and loyalty proposition for all player segments within UK and Spain.

Taking ownership of the promotional strategy and the commercial performance of our activity.
Focusing on defining a strategy that drives player retention and overall satisfaction whilst maintaining business KPIs.

Responsibilities:

Create and implement the promotional strategy to deliver OKR and KPI targets for the business
Define a clear vision and set best practices for your team to adopt when planning activity
Outline the annual promotion plans for headline activity across all ventures
Track the performance of incentives and campaigns against objectives to create efficiency of our spend
Commercial understanding of your area to identify opportunities for growth
Understand the customer base to create bespoke plans for all cohorts which optimise retention to ventures
Define and implement a test and learn approach to best understand performance of promotional activity
Bring a more targeted approach to promotional activity to maximise incremental uplift
Working with insights to identify key customer growth segments and plan relevant activity
Bring a single customer view to our player base to drive efficiency across the network and implement campaigns to retain customers on the most efficient ventures
Define a loyalty and rewards proposition for our ventures
Key stakeholder of the development of the daily free game and BMC products
Enable your team to create engaging promotional plans for our customers
Create a high performing department, with a focus on training and development
Produce a portfolio of promotional templates of top performing mechanics for rapid implementation with mínimal effort
Budgeting of incentive spend based on business targets and run rate
Identify gaps and opportunities with rewards tooling to prioritise enhancements to your teams tools
Owner of the rewards capabilities roadmap
Collaborate with other marketing functions to maximise exposure for headline activity
Align with Product Operations functions on content recommendation priorities

Skills & Behaviours

Amazing people leader, driving high performing teams
Commercial marketer with a good understanding of P&L performance and leavers
Promotion expert with experience delivery and optimising through test and learn agendas
Strategic mindset with experience in developing strategies for commercial and customer growth
Knows our customers and how to engage them with tactical campaigns
Analytical and data driven
Excellent collaboration, with drive to getting things done
Focused on organising and planning
Strong attention to detail

Experience Required:

Experience leading on promotional strategy development
Relevant B2C Gaming experience within a multi venture operation
Commercial ownership
Line management experience

What you'll get

25 days holiday
Pension Plan
Access to private healthcare
Company/performance related bonus
Hybrid working
Internal learning and development team

_Flexible Working_
**_ At Bally's Interactive, we believe in the power of collaboration and working together in a shared space, as well as the benefits of working from home. We champion hybrid working wherever we can, offering a flexible blend of working in the office 3 days a week and from home twice a week._