CRM Specialist - Milton Keynes, United Kingdom - The Candidate

The Candidate

Verified Company

Milton Keynes, United Kingdom

3 weeks ago

Posted by:

Tom O´Connor

beBee Recruiter

Description

CRM Specialist - Newport Pagnell, Milton Keynes - £50,000 - Luxury Automotive

Why work here?

Brand new role for the business so the opportunity to make the role your own and reap the careers rewards that come with it
Reporting directly to senior management, this is a highprofile role with buy in from the most senior people in the business
Opportunity to work for a worldrenowned brand that will look fantastic on your CV

In this role you will be responsible for the development, maintenance and integrity of the dealership customer database and to provide data driven insight to the business enabling optimisation of CRM marketing activity and ensuring a luxury customer journey and customer satisfaction for all customers.

Key Duties & Responsibilities:

Monitoring customer data inputs (refining data collection processes and standards where required) to ensure customer records are accurate and comprehensive
Carrying out regular database cleansing
Maintain GDPR compliance
To extract information from the customer database in order to produce meaningful reports that can be supplied to departmental heads for prospecting and ensuring customer interactions are logged and followed up
To develop customer journey touchpoints
Generate CRM KPI's and communicate to business including customer segmentation
Coordinate system generated communications
To research CRM best practice and to implement improvements
To enhance the reputation of the dealership at every opportunity

Qualification & Experience:

Proven experience in data analysis/CRM
Excellent communication and data presentation skills
Dealership DMS experience preferred e.g. Keyloop/Kerridge/Synergy/Salesforc
At least one of them but the more the better

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