Digital Product Manager Hybrid - East Grinstead, United Kingdom - Morgan McKinley

Morgan McKinley

Verified Company

East Grinstead, United Kingdom

2 weeks ago

Posted by:

Tom O´Connor

beBee Recruiter

Description

Morgan McKinley is looking for an experienced Digital Product Manager to work for a fab company in East Grinstead, West Sussex.

The Digital Product Manager will be working on a 12 month fixed term contract basis.

The Digital Product Manager will be responsiblefor the ongoing development, optimisation, management and measurement of the digital platforms, ensuring these channels deliver a best in class user experience.

Salary:
£40K

Location:
Hybrid working 1-2 days office based, East Grinstead

Hours: 9-5 Monday to Friday

Duration: 12 month fixed term contract

Digital Product Manager duties:

Assisting with governing digital platforms and implementing its digital strategy across all channels including the main website, subsidiary websites and apps.
Responsible for developing, managing and maintaining the digital road map and ensuring it aligns to the overarching business and marketing objectives to commercially benefit the business and enhance the user experience.
Responsible for working closely with the Content, SEO, UX team and the wider business to ensure the digital platforms perform as expected
Continual optimisation of the websites through A/B testing, heat mapping and user testing to ensure landing pages perform efficiently and effectively
Work collaboratively with agencies, inhouse developers and internal stakeholders to gather requirements to develop and test engaging user experiences and optimise user journeys
Managing a portfolio of external marketing agencies to execute bestinclass user journeys and experiences ensuring all activity is delivered on time, to budget and will ultimately deliver ROI.
Responsible for managing the digital budget to ensure it is maximised effectively and in accordance with the digital road map and marketing strategy to deliver ROI.
Monitoring and ensuring the performance of digital platforms including website CMS platforms i.e. Episerver and Umbraco, Google 360 stack, AI platform and any website behaviour analytics tool
Providing technical, creative frontend solutions
Implementing tracking and reporting of marketing campaigns, based on attributes such as channel and audience segments, to provide visibility and to enable ongoing optimisation.
Responsible for communicating product improvements, insights and recommendations to all relevant internal and external stakeholders.
Providing project management and delivery of technical website and app enhancements from planning through to deployment, tracking workflow to ensure projects are delivered

Skills & Experience:

Proven Digital Marketing / Digital Product experience, working in a similar role
Excellent understanding of UX, online user behaviour and Google Analytics
Experience in delivering web/app projects and using A/B testing
Passionate about digital best practices, trends and developments.

Morgan McKinley is acting as an Employment Agency and references to pay rates are indicative.