CRM Executive - London, United Kingdom - Trafalgar Entertainment
Description
JOB DETAILS:
***
Job reference
REQ00820
Date posted
24/01/2024
Application closing date
06/02/2024
Location
London
Salary
£24,000 - £27,000 per annum, depending on skills and experience.
Package
Contractual hours
40
Basis
Full time
Job category/type
Marketing
Job description
Reporting to CRM Manager
About Trafalgar Tickets
- Trafalgar Tickets was created in 2021 with the primary objective of creating a consumer ticketing brand for our venues. We welcome 2 million patrons to our regional venues annually, offering a varied program of worldclass live entertainment. Trafalgar Tickets will become the leading ticketing service in its class with customer centricity at its heart whilst creating unique value propositions for our clients and partners.
London Theatre Direct.
With over 20 years of leading the market in innovation and creativity, we serve 2 million customers annually through our best in market technology solutions and unrivalled inventory access.
About the Role
- Trafalgar Tickets is seeking a dynamic CRM Executive to support the delivery of the CRM strategy to drive retention and audience development as part of the marketing function, across all our ticketing assets including venues and our agency brands.
Key Responsibilities
- As part of the CRM team, support the delivery of the CRM strategy for both the UK regional venues and ticket agent brands.
- Driving loyalty and lifetime value from the existing customerbase by providing a datadriven marketing approach.
- Provide full endtoend marketing campaign management and delivery for our digitalfirst ticket agent brands, working with both internal and external teams.
- Coordinate digital campaigns for the UK regional venues.
- For our ticket agent brands, oversight of marketing content initiatives to ensure customer/client engagement, delivering a positive customer experience.
- A deep understanding of customer segmentation approaches in the support of the marketing function to deliver effective customer/profile targeting.
- Feed into the planning process for wider marketing campaigns and strategy for the UK regional venues.
- Execute and support the analysis of marketing campaigns and CRM strategy, with the building and supplying of reports to stakeholders.
- Delve into the data to uncover customer and performance insights.
- Develop and grow marketing revenue through selling marketing services, including ad space within our ticket agent brands.
- Daytoday running of our CRM systems.
- Support the administration and development of any membership schemes
- Maintain the processes and toolkits to empower the centralised campaign program for our UK regional venues and agency brands.
- Always acting in accordance with Trafalgar Entertainment's values and ethics.
- Any other adhoc duties as required.
About You
- We are looking for individuals that can work as part of a team and individually to achieve and deliver Our
Values:
Creativity, Collaboration, Excellence, and
Respect.
- You have a minimum of 12 months experience with a CRM system.
- Knowledge of customer personalisation and dynamic content to drive relevancy and results.
- Impeccable attention to detail.
- You have a test and learn mindset with a data and analytical approach to campaigns, reporting and insight.
- You have experience of delivering excellent customer experience across channels.
- Able to adapt to a fastpaced environment.
- Very well organised and good with time management.
- Experience working collaboratively within a team and across multiple departments.
We are curious, courageous and ambitious, empowering people to challenge and innovate in pursuit of excellence.
If this sounds like you, we'd love to hear from you.
Please submit your CV and Supporting Statement as to why you think you would be suitable for the role, via the portal.
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