Regional Marketing Lead - Germany, United Kingdom - CSG

CSG

Verified Company

Germany, United Kingdom

2 weeks ago

Posted by:

Tom O´Connor

beBee Recruiter

Description

Europe Regional Marketing Lead

Location:
Remote based anywhere in Europe, travel will be required.

Are you a Marketing Manager in the fertilizer / agribusiness?

Are you an experience leader working across multiple European countries?

Are you looking for the opportunity to join a business which can offer excellent career development?

Join as the Regional Marketing Lead, Europe, to support the Region head in developing, implementing and tracking strategic marketing execution plans as base platform to develop campaigns.

Alongside implementing and measuring effectiveness of the new fertilizerproduct and any new portfolio campaigns designed to achieve the volume growth, revenue and premium pricing goals of the organization.

As a member of the regional leadership team you will also manage a team of regional marketing coordinators to help achievetargets set by the Region head.

Key accountabilities

Marketing communications, creative campaigns for digital, CRM and branding.
Developing and implementing marketing strategies for each country, mapping influencers, understanding customers and the go to market.
Ensure that all relevant customer information are collected (Grower, Channel, Influencer) and consolidated to obtain customer segmentation and targeting for campaigns.
Lead all large scale customer and KBF (key buying factors) surveys, engage with external agencies, ensure briefing done, manage results which leads to product positioning, measuring brand equity and value pricing.
Collect and report competitor activities, pricing structures/commercial implementations at farm level, marketing and commercial activities and implications for campaigns, propose proactive/corrective response.
Support regional head defining measurable KPI's and year end evaluations to shape next season campaigns/strategy
Build a multinational team of marketing coordinators. Lead Marketing Coordinators to define marketing messaging for each target customer group.

Experience required

Leadership experience, managed one and/or multiple direct reports(international and virtual teams management experience is a plus)
Experience in the fertilizer, other agribusiness or relevant industries
Technical and regional customer/GTM understanding
Advanced English (written and spoken) required, and also regional relevant language(s) advantageous.