Head of Institutional Marketing Emea, Asset - London, United Kingdom - eFinancialCareers
Description
Responsibilities
- Help build strategic marketing plans to further develop brand reputation and growth in EMEA within the institutional space
- With assistance from Subject Matter Experts develop and refine contentled markeing across various channels, including thought leadership, web, advertising and social media.
- Lead strategy for earned and paid media, speaking engagements and sponsorships.
- Collaborate effectively with internal marketing colleagues on marketing initiatives
- Develop a strong understand of the company strategies and offerings to effectively communicate and business strategies to market
- Work closely with advertising, brand and corporate communications teams
Requirements
- 10 years + institutional marketing exaperince in Asset Management
- Understanding of asset management affiliate model
- Proven experience marketing to institutional client base
- Excellent writing and editing skills
- Experience managing strategic campaigns from end to end
- Excellent project management skills
- Strong relationship management skills and ability to build consensus
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