Head of Institutional Marketing Emea, Asset - London, United Kingdom - eFinancialCareers

Tom O´Connor

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Tom O´Connor

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Description

Responsibilities

  • Help build strategic marketing plans to further develop brand reputation and growth in EMEA within the institutional space
  • With assistance from Subject Matter Experts develop and refine contentled markeing across various channels, including thought leadership, web, advertising and social media.
  • Lead strategy for earned and paid media, speaking engagements and sponsorships.
  • Collaborate effectively with internal marketing colleagues on marketing initiatives
  • Develop a strong understand of the company strategies and offerings to effectively communicate and business strategies to market
  • Work closely with advertising, brand and corporate communications teams

Requirements

  • 10 years + institutional marketing exaperince in Asset Management
  • Understanding of asset management affiliate model
  • Proven experience marketing to institutional client base
  • Excellent writing and editing skills
  • Experience managing strategic campaigns from end to end
  • Excellent project management skills
  • Strong relationship management skills and ability to build consensus

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