Head of Marketing- Ftc to January 2024 - London, United Kingdom - Oddbox

Oddbox

Verified Company

London, United Kingdom

2 weeks ago

Posted by:

Tom O´Connor

beBee Recruiter

Description

The Role:

Reporting into the Chief Commercial Officer, you will lead the creative and performance marketing teams at Oddbox (retention excluded) -adapting and delivering the 2023 marketing plan to grow our active customer base and evolve the Oddbox brand.

Primary responsibilities:

Lead the marketing team to deliver high performance in order to deliver and achieve our objectives
Assess capabilities and performance in your area and identify areas of improvement
Understand high level objectives, allocate resources and steer teams in the right direction
Manage weekly trading performance to deliver the business plan
Advice COO and and work collaboratively with Oddbox leadership team
Own the media P+L forecasting and planning across all online and offline channels, ensuring we drive profitable new subscribers to grow our active base against the 2023 budget.
TTL campaign strategy, development and execution delivering x2 major campaigns in Q4 and Q1 to grow active customer base
Help evolve the Oddbox brand work with internal stakeholders and agency
Drive Partnerships at Oddbox supporting team to scale type and volume of third party brand + product partnerships to drive monthly AOV.

What we're looking for:

Commercial and analytical mindset, able to make decisions based on metrics.
The ability to combine a strategic mindset with an actionfocussed approach
Experience coaching and developing mid sized teams and agencies
Strong working knowledge of media buying and budget management for a broad range of online and offline media channels including; TV, OOH, leafeting, affiliates, paid social, PPC and and display
Solid integrated marketing experience of delivering online and offline campaigns with experience of campaign planning including; customer insight, proposition development and building media mix
Good track record of understanding how best to measure marketing performance and ROI across a variety of channels from brand metrics and attribution through to LTV
Creative strategy experience and ability to design, develop and deploy value propositions
Strong strategic voice and analytical skills to ensure creative, formats and plans are optimised for platforms to drive scale and engagement
Strong facilitation and influencing skills necessary to unblock cross

- functional initiatives; able to take balanced approach to brand and commercial objectives

Other details:

Start date
January 2023, or ASAP
Duration of role permanent / fulltime
Location _our office in Vauxhall offers a great space to collaborate. On average, our marketing team spend approximately 2 days each week in the office_