CRM Strategist - London, United Kingdom - eFinancialCareers

eFinancialCareers

Verified Company

London, United Kingdom

3 weeks ago

Posted by:

Tom O´Connor

beBee Recruiter

Description

CRM Strategist

Tasks:

Focusing on client KPIs, while working closely with the Data and Insight and MA teams to develop and implement CRM programs
Deliver omnichannel campaigns relevant to each client's customer experience
Develop customer engagement strategies with full ownership over the narrative, insight and strategy and lead the briefing to involve the Creative / Marketing Automation teams
Provide guidance to the Account Services team on how to maximise current and prospective client marketing strategies through the use of CRM
Develop and maintain relationships with all internal agency departments

Benefits:

Extensive training & learning opportunities
Diverse and vibrant work environment
You'll be surrounded by peers who share your passion for technology
Opportunities to get involved in Hackathons, Code Challenges and Lab Camps
Your education doesn't need to stop here Reply pride themselves on continuously learning about emerging technologies
Opportunity to work on projects with some of the world's leading brands

Qualifications:

A minimum Bachelor's degree is required in IT, Computer Science, or a Technologyrelated field
Solid understanding of data segmentation strategies, data protection legislations and its effect on CRM and contact marketing
Experience with CRM systems (Pardot and Salesforce) and the automotive/B2B sectors
Strategic thinker with strong interpersonal and communicative skills
Experience with digital marketing tools, such as Google Analytics, Adobe Analytics or Test & Target

About Graymatter UK

Graymatter Reply, part of the Reply Group, is an award-winning integrated B2B agency that connects marketing, sales and business processes - delivering insight that increases conversion, customer value and sustainable sales growth.

Graymatter Reply's propositionis made up of three core areas of specialism:

B2B Marketing (strategy, campaign planning and delivery), B2B Marketing technology (progressive profiling of prospects) and best-in-class B2B CRM (data architecture, data science and predictive modelling) to optimisecustomer contact and value.

Graymatter Reply specialises in business to decision-maker marketing and has experience across a range of sectors combined with in-depth working knowledge of the Automotive, IT, Tech & Software and Manufacturing sectors.