Head of Retail, Merchandise - Wimbledon, United Kingdom - Wimbledon - AELTC

Wimbledon - AELTC

Verified Company

Wimbledon, United Kingdom

3 weeks ago

Posted by:

Tom O´Connor

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Description

Job details:

Posted 24 November 202
Job type Permanent
Team Marketing & Commercial

Reference01006

Expiry 03 December 2023

Job description:

We're looking for a Head of Retail, Merchandise and Licensing to lead the strategy, planning and delivery of the Retail & Merchandise programme in order to balance building the brand and optimise the commercial potential

What you'll be doing

Managing, developing, coaching and recruiting, (when necessary) a team of designers, technologist, buyers, merchandisers, supply chain, administrators, stock, physical retail and online store Managers setting clear goals and objectives.
Lead a team in the annual development, marketing and sale of an innovative and commercial inhouse merchandise, apparel & accessories collection.
Driving the strategic acceleration of the profitable growth of the Retail & Merchandising programme whilst contributing positively to the reputation and integrity of the brand.
Identify product and range propositions for the future within the Wimbledon brand product portfolio architecture and customer segmentation.
Representing the retail business and team with the Executive and Board and external stakeholders.
Establish and maintain appropriate pricing architecture ensuring that the needs of all guest groups have been considered within the merchandising assortment.
Oversee the inhouse operation of our yearround business at The Museum Shop and our Online Store, ensuring that customer service standards of the AELTC are maintained throughout the year, alongside The Championships.
Oversee inventory planning, ordering, stock and replenishment processes to optimise product assortment and availability.
Close collaboration with colleagues in the Marketing & Creative functions, establishing a critical path for the production and delivery of impactful annual campaigns & assets and content calendar across owned, earned and paid channels including PR, onsite advertising, windows and VM.
Develop initiatives to drive footfall and online traffic, enhance brand visibility and boost sales, whilst monitoring the effectiveness of marketing efforts.
To establish and deliver the AELTC's Retail Roadmap, to include the refurbishment of our bricks and mortar stores, ongoing investment in the quality of our online proposition, implementation and promotion of growth and conversion tools and the delivery of a unified commerce experience.
Ensure that the objectives of the Retail & Merchandise function are aligned to the delivery of AELTC's strategic goals.
Review the existing licensing programme and establish a strategy for growth prioritising territories as defined by the strategic objectives of the broader organisation.
Develop a culture and ethos of upselling & cross selling across channels, product ranges and customer segments.
Produce and maintain a sustainability audit across all Retail & Merchandising activity, establishing a baseline and actively leading on a reduction of our net emissions, in support of the AELTC's netzero ambitions and other areas of compliance and company policy.
Build and maintain strong working relationships with Grand Slam counterparts and those of our competitive set.

Other Responsibilities

Setting and tracking team and individual KPIs for direct reports, including the Shop Manager, Stock & Logistics Manager, Operations & Buying Manager, Merchandiser, eCommerce Manager and Production Coordinator.
Maintain appropriate levels of store staffing throughout the year and during The Championships by recruiting, selecting, and training employees within agreed budgets.
To comply and promote the AELTCs policies and procedures to include working within established Health and Safety guidelines, diversity & inclusion and GDPR compliance.
To maintain awareness of the latest retail and merchandising industry trends, market changes and competitor activities where relevant to the product range and brand.
Support the annual and ongoing merchandising requirements of our Official Partners & Hospitality Providers.
Support the estate management team in the refurbishment of the No.1 Court shop experience and technology teams in developing the Online store user experience.
Create whitespace recommendations for future growth and support the business to monetise pilots in developing markets and initiatives such as retail proposition at Qualifying and 'The Hill' in New York.
Foster a culture of continuous improvement and innovation within the retail team, including addressing member and customer feedback and implement improvements to exceed customer expectations.

The Championships

During the summer months, the Head of Retail will be responsible for the recruitment and onboarding of a seasonal team of Retail Managers who will be utilised in preparing the retail estate at our main grounds for The Championships. Working with the HR team, the appointee will lead the development and del