Acquisition Marketing Manager - Brighton, United Kingdom - The Recruitment Lab

The Recruitment Lab
The Recruitment Lab
Verified Company
Brighton, United Kingdom

3 weeks ago

Tom O´Connor

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Tom O´Connor

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Description

Acquisition Marketing Manager
Our Client is an international events and digital content marketing company. They specialise in addressing the hot topics of the moment for the technology and manufacturing sectors.

As the business grows year on year so does the event portfolio and digital content strategy.

Success is based on understanding the differing regional challenges faced in Europe, Asia-Pacific and North America and trying to address them head-on.


The Acquisition Marketing Manager has overall responsibility for the marketing plans to acquire new delegates and generate leads for the regional sponsorship sales teams.


The applicants must be able to demonstrate:

  • Experience mapping out and delivering automated customer journeys
  • Developing partnerships that drive growth


  • Proofing and Testing

  • SPAM filters / Best practice
  • A/B testing and optimisation
  • Ability to adapt tone based on your audience
  • Proven copy writing skills
  • A good appreciation of data and insight
  • Able to juggle multiple campaigns
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