Head of Performance Marketing - Greater London, United Kingdom - Salt Recruitment

Salt Recruitment

Verified Company

Greater London, United Kingdom

2 weeks ago

Posted by:

Tom O´Connor

beBee Recruiter

Description

Develop, owning and managing the marketing budget, and deciding on the optimum spend allocation across countries and channels (PPC, SEO, Display, RTB, Paid Media and Analytics),

Monitor, automate performance of each marketing channel; driving opportunities for improvement via constant experimentation.
Ensure a product and customer centric approach to marketing
Ensure all campaigns have clear, shared and understood goals and measurements in place
Analyse and produce clear, regular and accurate data on all online marketing activities
Collaborate with our MarTech Product and Tech teams to continuously improve our operation
Own and develop our paid Marketing strategy with the Digital Growth director
Lead, scale and improve a team composed of internal staff and agencies
Work with the Finance teams to measure profitability and incrementally of our digital marketing budgets

Job Information: