Senior CRM Manager Retention - London, United Kingdom - Major Players

Major Players

Verified Company

London, United Kingdom

3 weeks ago

Posted by:

Tom O´Connor

beBee Recruiter

Description

Senior Retention CRM Manager

Our client is a consumer services business with over 20 years of success, and they're looking for a Senior CRM Retention Manager to join their Retention Marketing team and they're looking for someone who is passionate about nurturing and guiding membersat all lifecycle touchpoints, building long-lasting and profitable relationships.

They are forward-thinking and values driven, and super ambitious

The role:

This opportunity will see you looking after the Retention CRM automations and campaigns for the member audience.

You will be looking after Retention lifecycle programmes, optimising key programmes, working on new and complex member journeys and have lotsof previous lifecycle experience.

Key responsibilities and main duties

Focused on delivering the retention goals: reduced churn, increased revenue per member and increased member
A storyteller who can engage with and influence senior members of the leadership team
Understand comms strategy and comms integration and can build comms journeys that deliver results
Leverage segmentation and analytics to deliver a managed customer contact experience
Lead channel optimisations by looking at the new tech and channels open to the team to evolve our performance
Lead campaign and reporting and analysis to drive performance enhancements
Unify and drive best practice behaviours around messaging, creative and tone of voice
Is customer centric in thought and behaviour and always strives to do what is best for the customer, but never at the expense of the business
Can build end to end, always on programmes of activity alongside campaign activity
Understand and be able to deliver channel mix, performance, reporting and optimisation
Work with data and delivery partners to ensure data is correct, the right comms are sent to the right customers, at the right time
Work with segmentation to drive segmented creative, messaging and propositions
Introduce and deliver results against creative & messaging test and learn programmes
Work collaboratively with all stakeholders around the business

What they're looking for?

7 years+ CRM campaign management experience, with an understanding of how to deliver successful customer campaigns
A proven track record of strategic CRM management demonstrating clear commercial benefits and results
Project management skills strong ability to coordinate deployment of campaigns
Creativity able to explore and communicate new ideas and concepts to internal creative teams and external agencies to create compelling communications
Industry knowledge, understanding of CRM best practise and passion to learn
Hands on experience of building automations and campaigns within CRM platforms
Comfortable with interpreting and using data, segmentation models and reporting suites
Strong IT skills in Word, Excel, Powerpoint
Strong interpersonal skills and stakeholder engagement
Has a strong track record and is comfortable delivering performance and retention KPIs
A collaborative team player who works as part of team
A natural problem solver who can take complex scenarios and translate them into engaging communications
Customer focused with an obsession to ensure excellence in the short and long term
Strong creative and instinctive copywriter
Calm headed, resilient and can easily accept challenges
B2B direct marketing and robust CRM experience