Head of Product Marketing - Southwark, United Kingdom - COMORO

COMORO
COMORO
Verified Company
Southwark, United Kingdom

2 weeks ago

Tom O´Connor

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Tom O´Connor

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Description
Are you adept at inspiring and leading a product marketing team, to deliver GTM success and business growth, and looking for your next challenge?


If so, we want to hear from you.

The goal:

lead a team of customer and product experts to deliver marketing driven revenue growth through an in-depth understanding of the market, customers, competitors, and revenue opportunities.


We are seeking an experienced Head of Portfolio Marketing to lead on identifying global growth opportunities, and successfully implement GTM strategies, that generate market engagement through to revenue.


Our client, global company, headquartered in London, solves operational and strategic problems for customers by delivering unique insights and data that counts.

Driven by their mission to support the safe, lawful, and efficient movement of trade by sea,our client delivers data and analysis at the moments that clients need them most.

For almost 300 years they have been the go-to partner for maritime intelligence.


Our expanding global marketing organisation of 16 is at the core of driving a customer centric go to market approach across defined global markets.


Location:
London, permanent role, 4 direct reports located in London, Shanghai and Singapore.


Reporting into the VP Marketing, as a strategic marketing leader you will own and refine our global GTM strategy to ensure sales and marketing resource is invested in the right markets and geographies with success; armed with differentiated messaging, solutions,and content, that make us the partner of choice for relevant organisations.


Key responsibilities

  • Manage and communicate the roadmap of portfolio marketing activities aligned to target sectors, core products and growth countries and the Product roadmap, in close collaboration with the Product Management team
  • Establish effective twoway communication between Portfolio Marketers and the Product and Sales teams, to understand and document the changing competitive and market landscape, create win/loss analysis; and plan GTM priorities in response
  • Information Classification: General
  • Define and communicate a single view of the TAM, SAM and market segmentation
  • Track and communicate our current penetration, opportunities and open pipeline by market, region and product
  • Lead the creation, maintenance and use of Buyer & User persona and workflow outlines, value propositions and messaging frameworks, critiquing the effectiveness of the output
  • Define a suite of KPIs and metrics, communicate results & drivers monthly
  • Regularly speak to customers, create your own network
  • Regularly present updated plans in line with changing market needs and results
  • Report and communicate the return on marketing budget and resources invested on product retention, cross sell, and acquisition, recurring revenue targets and campaign goals
  • Contribute to the customer data strategy and lead management processes led by Marketing Operations
  • Oversee one Content Marketing plan to support the PM activities, work with Marketing Operations to evaluate and select content partners
  • Manage and ensure use of the right analytics to track initiatives managed by PM team
  • Collaborate with the Head of Marketing Operations to create the outsourcing and partnership strategy, and ensure activities are delivered to budget
  • Support individual training and development plans, aligned to key competencies and knowledge required

Proven experience required in

  • Bringing external best practice into the team for growth and learning
  • Leading revenue growth marketing initiatives
  • Defining and communicating the target audiences: sizing serviceable available markets and total addressable market value, segments and personas
  • Leading a team through the steps to define differentiated value propositions and messaging
  • Translating internal revenue goals and customer needs into product marketing initiatives
  • Leading and tracking a team's activities to one global plan and demonstrating ROMI
  • Building a detailed understanding of the customer and is their champion
  • Working with Sales and Product teams to deliver successful customer buyer experience
  • Using data and analytics to communicate opportunities, drive focus and inform plans
  • Planning and executing both solutions led and product led Marketing initiatives
  • Defining the need for localised marketing initiatives, adapted to market needs, culture and language, particularly across Asia.
  • Communicating marketing goals and plans to stakeholders in an easytounderstand way
  • Communicating the impact of PM initiatives on revenue growth and customer retention via reports and reviews
  • Creating and communicating GTM strategy

Requirement

  • 10+ years' Marketing experience within a high growth SAAS or solutions led B2B organisation including a minimum of 6+ years' Product Marketing Experience and 6+ years leading a global marketing team
  • Marketing Degree or recognised Marketing qualification
  • Available to travel overseas with notice
  • Able to travel weekly to central London office location for collaboration, training and team work
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