CRM Project Lead - London, United Kingdom - Sephora UK

Sephora UK
Sephora UK
Verified Company
London, United Kingdom

1 month ago

Tom O´Connor

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Tom O´Connor

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Description

This brand-new role offers the opportunity to join a growing CRM team and work within a dynamic, fast-paced environment where we are constantly striving to enhance the relevance and performance of our customer communications.


Duties and Responsibilities:


  • Work with the head of customer marketing to drive innovation within the CRM team by leading on several projects. These include; Enhancing our 11 personalisation offering, driving the App download strategy and optimizing our data capture touch points
  • Implement AB and multivariate testing ensuring all tests are carried out in a measured way to ensure significance and fairness
  • Become the expert on how our CRM platforms/systems work together and ensure we have accurate and accessible customer data available to optimize our CRM activity across all of these
  • Build strong working relationships with other teams within the business including Commercial, BI, and Tech in order to gain support and drive continuous momentum for new initiatives
  • Work with several of our external partners including our referafriend partner MentionMe, challenging strategy and ensuring we are getting the most out of the tool and the partnership
  • Ensure we have a deep understanding of who our customer is, why and when they shop, how they interact with the brand and what their lifetime value is
  • Provide regular insights to the wider marketing team on campaign performance along with recommendations and next steps
  • Advocate a customercentric mindset across the business

Skills / Qualifications:


  • 3+ years' experience in an CRM/digital marketing/trading role within an ecommerce business
  • A problem solver not afraid to challenge the status quo
  • A team player who is also happy to work independently and proactively
  • Commerciallyminded with the ability to translate analysis findings into revenue generating initiatives
  • Experience in implementing and managing lifecycle and datadriven campaigns
  • Experience implementing app marketing campaigns
  • Proven track record in optimising campaign performance through A/B and multivariate testing
  • Handson experience of using CRM platforms in an ecommerce environment (Ometria and/or Batch are a bonus)
  • Adept at manipulating and reviewing data in Excel/google sheets and Google Analytics

Job Types:
Full-time, Permanent


Benefits:


  • Work from home

Schedule:

  • Monday to Friday

Supplemental pay types:

  • Performance bonus

Application question(s):

  • Salary expectations and notice period

Work authorisation:

  • United Kingdom (required)

Work Location:
Hybrid remote in LONDON
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