CRM Manager - Dunstable, United Kingdom - Harnham - Data & Analytics Recruitment

Harnham - Data & Analytics Recruitment

Verified Company

Dunstable, United Kingdom

2 weeks ago

Posted by:

Tom O´Connor

beBee Recruiter

Description

CRM MANAGER

UP TO £55,000

DUNSTABLE AND LONDON (HYBRID)

THE COMPANY
We are working with a leading hospitality brand that covers multiple hotels and restaurants across the country.

They are looking for a CRM Manager 'to help build the marketing capability for their new product launch in 2024.

THE ROLE

As the CRM Manager your focus will be to build and develop the CRM strategy, specifically, you will have to:

Develop and implement the marketing plan through CRM strategy, ensuring an omnichannel strategy and an understanding of the customer
Identify areas for optimisation in the CRM process through segmentation and segmentation models
Focus on customer loyalty, life time value and churn, how can you ensure customers subscribe and how can you use data to provide insights

YOUR SKILLS

Experience with multichannel campaigns i.e. App/Push/Web/eMail
Mentoring or management experience.
Stakeholder management experience is a must.
Experience with subscriptions.
Experience using a campaign management tool, Adobe campaign, Salesforce
Experience of Braze is ideal
Great communicator and able to convey complicated technical terms in digestible language

THE BENEFITS
£45,000 - £55,000, hybrid working, flexible benefits, and access to the brand's service/product at a discounted price.

**HOW TO APPLY