CRM Campaign Specialist - Crawley, United Kingdom - Nestle Operational Services Worldwide SA

Nestle Operational Services Worldwide SA

Verified Company

Crawley, United Kingdom

3 weeks ago

Posted by:

Tom O´Connor

beBee Recruiter

Description

Position Snapshot

Business Area:
Nespresso

CRM Campaign Specialist

Gatwick - hybrid working

Salary up to £40,000 depending on experience + potential bonus + fantastic benefits

Although this is a full time
permanent opportunity, please speak to us about what flexibility means to you as we are always open to discuss individual's flexible working needs, don't let this stop you from applying.

Position Summary

This is a fast-paced technical role which requires a high attention to detail, industry knowledge and a self-starter attitude to drive a best-in-class CRM experience.

A little bit about us

A day in the life of a CRM Campaign Specialist...

As a CRM Campaign Specialist, you will be responsible for the end-to-end execution and management of all B2C and B2B campaigns.

You will:

Respond to customer strategy brief for CRM channels, utilising best practice knowledge and test and learn results to inform the response.
Brief and oversee the work of internal and external agencies to support the delivery of campaigns.
Work closely with CRM Insights to understand targeting data available and create test and control segments.
QA all comms, having a sense of responsibility and pride for what is executed.
Manage the planning, implementation, tracking and measurement of campaigns across channels.
Establish KPIs to measure the success of CRM efforts and provide regular reports to stakeholders.
Monitor and analyse campaign performance, conduct A/B testing, and use data insights to optimise future CRM activities.

What will make you successful?

Ability to manage multiple requests and juggle deadlines whilst managing capacity and stakeholder expectations.
Be the channels champion, educating on best practices, driving continual optimisation and automation and always looking for innovation.
Ability to trouble shoot.
High attention to detail and ability to QA
Aware of industry trends and best practices in CRM, loyalty programs, and customer experience to drive innovation and competitiveness.
All aspects of the Marketing tech stack configuration and administration
Budget management

Your skills

Awareness of web personalisation and utilising targeted audiences across paid
Experience using CDP, CEP, HTML editors and data flow software (ideally Adobe and Taxi)
Have a working knowledge of MS Excel and be comfortable handling raw data.
Proven experience of stakeholder management
Able to demonstrate utilising data to drive strategies and decision making.
Detail orientated.
A selfstarter attitude wanting to be part of a team striving for innovation and best in class CRM execution.

What you need to know

What can we offer in return? Great benefits you'd expect from a business the size of Nestlé - in the shape of a competitive salary and benefits package, bonus scheme, flexible working scheme, 25 days holiday plus bank holidays plus flex leave, pension scheme and a real focus on personal development and growth.

The closing date for this role is 25th March 2024.