Senior Strategist Financial Services - London, United Kingdom - eFinancialCareers
Description
Key Responsibilities
- Translate business and user needs and technology constraints into design led solution
- Lead and own personas, experience principles, TOV (along with senior copywriter),
- Support the product proposition team on strategic recommendations, especially from a brand perspective in bringing our value proposition to life.
- Use data, analytics, competitor reviews and insights to inform the strategic direction of our digital channels
- Create user stories using personas, Jobs to be done framework, storyboards or similar.
- Design journey maps, navigation design sitemaps, support UX designers in development of IA, wireframes, storyboards and prototypes, always tying back to the user experience and interaction design principles.
- Bring complex data and insights to life through, maps, dashboards and miro boards.
- Define reporting and measurement metrics focused on project and usability goals.
Key Skills and Experience
- Ability to present design ideas with clarity and passion and receive feedback with open mindedness.
- Expert communication skills and working with large stakeholders' teams
- Expertise in all areas of design thinking (IA, UX, UI, content UX, end design)
- A good understanding of the importance of brand and ideas (brand strategy experience a plus)
- Good working knowledge of industry tools e.g. invision, sketch, zeppelin, Abstract, Adobe etc.
- Excellent attention to detail and ability to bring design thinking to each stage
Professional Qualifications and Education:
- 710 years of broader industry work experience + minimum 35 years of proven relevant experience e.g. design thinking/ user experience strategy/ product lifecycle/ service design runways/ JTBD
- University degree or equivalent
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