Events Advisor - London, United Kingdom - Kennedys Law

Kennedys Law

Verified Company

London, United Kingdom

3 weeks ago

Posted by:

Tom O´Connor

beBee Recruiter

Description

Kennedys is looking to recruit an Events Advisor.

The role is responsible for organising and managing up to 100 seminars, webinar, drinks receptions and other client events each year.

This will require close liaison with partners and management, ensuring a smooth running of the process from start to finish and then working closely with wider BD team to assess the success of each event and how the firm can build on this in the future.

To work competently within the events team, contributing to the effectiveness of the business development department by providing a comprehensive and efficient service to internal and external clients in order that the business objectives of the firm and the department are achieved.

Team

Kennedys' global Business Development & Marketing team drives profitable revenue growth through a client-centric approach to business development and marketing activity, which enhances our reputation globally.

The global functions are Pursuits, Clients and Markets, Marketing Technology & Data and Marketing and Communications, This role sits within the UK events team, within the Marketing and Communications global function.

The functions work alongside the regional Business Development & Marketing teams in APAC, EMEA, the US and Latin America

Key responsibilities

List five or six key responsibilities to go in the body of the job advert on our website and advertising sites
With guidance from the Events Manager and other members of BD to run events to the highest standard of quality, typical duties include:
Writing communication materials
Budget tracking
Creating highly targeted client lists
Managing logistics and onsite/online support
Collation of event evaluation and communication to Clients and Market team for follow up
Work with Client Systems Development Manager and Client Development Advisors to ensure each event is targeted to the most relevant audience. Mine data within the firm's CRM system to ensure bespoke event lists are created for each event. Track all attendance and speakers via the firm's CRM system and promote its use throughout the firm.
Ensure each event is correctly advertised via the firm's intranet, website and success stories are shared within the firm.
Look for resourceful ways of managing each event and encourage assistance from secretaries and trainees for onsite support, meet and greet. Coach others on the professional behaviour expected with clients.
Coach and educate secretaries and the wider business to be able to manage and update mailing lists, events and client intelligence themselves via the firm's CRM system (InterAction).
Develop, and review for improvement, project plans and budgets for imaginative cost effective event solutions ensuring that budgets are agreed with partners, documented and adhered to. Contribute to regular cost and activities reporting across all business areas to provide transparent spend analysis e.g. print, catering, venue, equipment hire etc.
Work closely with the Client Development Managers and the business to drive an effective external and internal events programme, ensuring events are aligned with the firm's strategy and enhance the firm's brand and reputation.
Work closely with other members of the Marketing team and wider Business Development department to ensure that all events are part of integrated marketing and business development campaigns. Proactively ensure opportunities for promoting each event are explored and events are run as part of a campaign, involving digital, communications and client publications.
Advise on best practice for event organisation and management across all practice areas and offices.
Work with key suppliers and network/source new suppliers in order to provide the most up to date, cost effective event solutions.
Analyse ROI through event and other related feedback; assess and constantly review event successes; demonstrate cost savings, best practice, develop new creative thinking.
Ensure our events are always on brand, distinctive and innovative to ensure we stand out from our competitors.
As a member of the Marketing Services team provide support when required for the delivery of the services that they provide to the business e.g. publications, other communications, etc.
Manage, and develop junior members of the Marketing team, promoting a supportive coaching approach to learning and best practice.

Required experience

3 years experience managing events from concept to delivery
Strong experience within events in a professional services environment
Experience of project managing events and strong contacts in the events industry
Marketing qualification or equivalent experience
Strong project management and planning skills
Excellent written and verbal communication skills
Business benefit and results focused
Service delivery focused
Good research, effective business writing and communications skills
Excellent IT skills inclu