CRM Executive - London, United Kingdom - Entain

Entain

Verified Company

London, United Kingdom

3 weeks ago

Posted by:

Tom O´Connor

beBee Recruiter

Description

About The Role:

We're Entain.

Our vision is to be the world leader in sports betting and gaming entertainment by creating the most exciting and trusted experience for our customers, revolutionizing the gambling space as we go.

We're home to a global family of more than 25 well-known brands, and with a focus on sustainability and growth, we will transform our sector for our players, for ourselves and for the good of entertainment.

As a CRM Executive you will be responsible for planning, coordinating, analysing, and optimizing all CRM & Promotional activities for Party brands.

Your aim is to increase customer satisfaction and engagement via exciting and highly creative promotions and campaigns.

You will be measured on your ability to impact top-line KPIs; your main objectives are to reduce churn, increase conversion/Xsell rates, improve customer satisfaction, and increase overall player lifetime value.

To achieve your targets, you will need to completely understand the various CRM promotions and tool mechanics & establish a firm grasp of them.

You will need to work with multiple teams and across all departments and locations.

By ensuring that marketing activities are executed effectively and efficiently, you will play a critical role in ensuring we maintain our industry leadership.

Key Responsibilities:

Planning and Briefing of all CRM activity for the business unit including Conversion, Retention and Reactivation campaigns
Initiate and implement weekly/monthly/yearly CRM promotional plans with a view to optimizing commercial return and player engagement on all communications
Work closely with the CRM operations team to brief and approve all activity including campaigns, bonuses, creative and data.
With the CRM manager be a key stakeholder to the supporting business unit commercial team including country managers and Props and promotions teams
Monitor customer experience across all channels and identify opportunities, trends, etc. to manage key improvements aimed at increasing the lifetime value of our players
Produce full campaign analysis together with BI , based on previously established goal, for each product and promotion, enabling the business to understand the effectiveness of the activity
Coordination and communication of all activity with internal departments
Initiate and implement bestinclass CRM strategies using competitor analysis
Improve and develop new communication channels with players, including retargeting, Paid Social, etc.

Skills and experience:

Essential:_
Minimum 1 year experience within a marketing or CRM environment
Must be fluent both written and spoken English.
Experience of working with Content and/or Campaign Management Systems
Experience with campaign Journeys and programs
Excellent attention to detail
Good analytical skills and experience in segmenting data
Able to work with multiple business units to achieve objectives
Strong interpersonal and communication skills (verbal, written and presentational)
Excellent Organisation and prioritisation skills
Proactive and enthusiastic to learn
A proven record of delivering against targets
Desired:_
Online gaming experience
Knowledge of Optimove and/or Salesforce will be considered a plus

Additional Information:

We offer fantastic benefits such as private medical care, pension schemes, bonus schemes and more We also offer great internal progression &/or training opportunities to develop your knowledge.

About The Company:

We're Entain.

Powered by our very own technology and building products that push boundaries, Entain is home to a global family of more than 25 well-known brands and over 24,000 people, but we all play for the same team.

When we win, we win together.

Our vision is to be the world leader in betting, gaming and interactive entertainment by bringing moments of excitement into people's lives.

We will achieve this through our focus on sustainability and growth, driving change in the fast-paced world of entertainment.

Diversity and inclusion at Entain

As a global employer, Entain is committed to providing a safe, fun, and inclusive culture where our people feel like they truly belong.

We are a multicultural business that values, celebrates and respects individual differences, so whatever your sexuality, gender, gender identity, ability, age, race, religion or belief, you will have a voice here, and the space to do your best work.

Our diverse internal networks provide the support for you to express your views and make a positive difference.

Wellbeing at Entain
We want our employees to feel healthy and supported at home and at work.

That's why we have our Well-me programme, which provides information, tools and training to help our people look after their mental and physical wellbeing in ways that matter to them.