Global Lead, Digital Creative Excellence - London, United Kingdom - OLIVER

OLIVER
OLIVER
Verified Company
London, United Kingdom

1 month ago

Tom O´Connor

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Tom O´Connor

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Description

Role:
Global Lead, Digital Creative Excellence - FTC (12 months)


Location:
London, UK - x2 days per week required in the Blackfriars office


ROLE MISSION


To help our client's brands to get on the Frontline of marketing, our client's Chief Digital and Commercial Office team is seeking experienced digital and social creative specialists to become Global Lead, Digital Creative Excellence.


This exciting new role has been created to place expert focus on accelerating our client's goal to drive growth through building industry-leading digital creative capability and experimentation programs that maximise creative innovation and effectiveness across critical global media platforms.


ABOUT THE TEAM YOU WILL BE JOINING

Role interfaces:


  • Global Media Partnerships
  • Consumer & Market Insights (CMI)
  • Digital Creative Transformation
  • Digital and Brand leads across Business Groups (Beauty & Wellbeing, Personal Care, Nutrition, Ice Cream,
Home Care)

  • Digital Marketing, Media & Commerce Hubs (DMC's) across the client's Business Units (regions & markets)
  • Creative and Digital Agencies
  • Media Agencies

WHAT YOU WILL BE DOING IN YOUR ROLE

  • Own and lead creative partnerships between Unilever and global media platform partners, including but
not limited to Meta, Google, TikTok Snapchat, Amazon.

  • Partner Google Creative Works, Meta Creative Shop, Tik Tok Creative Lab, Snap Creative Strategy and Amazon Creative Services to own and regularly refresh leadingedge best practice learning materials, landing across Unilever Brand, Agency, and DMC teams, via virtual and inperson events and workshops, plus integration into Unilever's Digital Upskilling Program.
  • Partner CMI and media platform measurement teams to understand best practice adoption and impact, creating motivating intervention materials to support behaviour change amongst Brand and Agency teams.
  • Lead implementation of Visual and Audio Accessibility best practice into creative best practice and partner CMI to monitor and measure adoption and inmarket impact.
  • Partner Unilever Influencerspecialised teams to act as creative champion for Creator/Influencer content best practice and capabilities.
  • Partner Media, CMI plus Brand and Agency teams to deliver global learning agenda across platform partners, including pioneering creative experiments and innovations.
  • Lead global media platform valueadd funding allocation, focusing efforts on unlocking global learning agenda items across innovation and experimentation.
  • Partner Digital Creative Transformation team to lead creative technology partnerships with direct relevance to improving digital creative excellence and effectiveness in global media platforms, e.g., DCO, AIdriven personalisation, creative intelligence.
  • Partner Senior Director, Creative Excellence to embed latest digital asset best practice and inspirational examples into wider Unilever creative effectiveness training programs.
  • Pioneer Augmented Reality (AR) creative capabilities and innovation across Business Groups and Business Units, with specific focus on partnering Beauty & Wellbeing.

WHAT SKILLS WILL HELP YOU BE SUCCESSFUL

Required knowledge/experience:

  • Passion for and deep experience in digital / social creative as either a strategist or creative profile within a digital / creative agency or media platform partner environment.
  • Expert knowledge of digital / social creative ad formats & best practice, with ability to see beyond basics to help colleagues and clients to stepup the quality and effectiveness of creative output.
  • Comprehensive knowledge of drivers of brand growth and what drives advertising effectiveness, with specific focus on digital channel context and formats.
  • Experience leading partnerships with global media platform partners, with existing knowledge of how platforms internal creative department's function, ideally with existing relationships.
  • Experience in digital creative measurement approaches and tools, including brand lift studies, digital creative optimisation, media dashboards, with strong analytical skills to turn data into creative insights.
  • Ability to build strong relationships and influence a wide range of stakeholders, flexing style and plan based on the stakeholder, context and need.
  • Ability to work with autonomy based on clear direction, oversight, and feedback.
  • Problem solver with bias for action, knowing how to drive forward initiatives in a complex context.
  • Experience working in or with complex, multinational companies.
  • FMCG/CPG experience preferred but not mandatory.

ABOUT OUR COMPANY
Lots of agencies say they're different. OLIVER is.


OLIVER believes that agencies work better inside a brand's organisation; delivering more effective work at the speed required to drive modern businesses forward.

Using our unique Inside Intelligence methodology, we build specialist, dedicated in-house agencies that collaborate with clients to form better marketin
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